Purpose of this position / Position summary:

The Senior Lead Specialist is responsible for achieving sales targets, expanding market share, and building strong customer relationships within the assigned territory. This role involves developing business opportunities, executing sales strategies, managing territory performance, developing the team and ensuring excellent customer service while collaborating with cross-functional teams.

Primary duties and responsibilities:

1. Business Growth & Sales Performance

* Deliver sales, revenue, and profitability targets for the territory.

* Develop and execute business plans based on market opportunities.

* Monitor KPIs and take corrective actions to close performance gaps.

2. Customer & Market Development

* Build long-term partnerships with key customers and strategic accounts.

* Increase share of wallet through value-based selling.

* Identify and develop new business opportunities and priority accounts.

* Analyze competitor activities and market trends to adjust strategies.

3. Territory Excellence

* Optimize sales coverage and customer segmentation.

* Ensure disciplined SFDC usage for call planning, visit report, and pipeline management.

* Execute product launches, promotions, and commercial initiatives effectively.

4. People Leadership (1 Direct Report)

* Coach, mentor, and develop the Sales Executive through regular field coaching.

* Set clear objectives, monitor performance, and provide continuous feedback.

* Build capability in product knowledge, selling skills, and account management.

* Foster engagement, accountability, and a high-performance culture.

5. Cross-functional Collaboration

* Partner with Marketing, Customer Service, Logistics, and Finance to ensure excellent customer experience.

* Coordinate customer training, and campaign execution effectively.

* Resolve customer issues proactively and efficiently.

6. Compliance & Governance

* Ensure compliance with company policies, industry regulations, and ethical standards.

* Maintain accurate documentation, reporting, and business contract/ agreement on a timely basis.

Knowledge / Skills / Other characteristics:

Strong negotiation and relationship-building skills
Excellent communication and presentation abilities. Good proficiency in MS.Excel and business analysis tools. (i.e. Power BI)
Strong business acumen with strong analytical mindset with the ability to interpret sales data and market trends.
Familiarity with CRM tools and sales management software (i.e. SFDC)
Building trust and cohesion among team members (direct and in-direct)

Senior Lead Specialist, Business Development - Vision Care