Account Director

We Are Primal

Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social, and Data.

Underpinned by integrated teams that ensure consistency and accelerated results, we&aposre committed to creating impact and deep relationships.

Partnering with Primal means opting for a path less traveled. A commitment to not just progress but to think differently. With us, youre making a statement about your vision for the future. At Primal, we&aposre not just an agency; we deliver outcomes.

Since launching in 2015, weve helped over 300 high-performing brands through our strategic and data-driven marketing approach. We transform the clients we work with. We have a 96% client satisfaction rate, with over 95% of brands choosing to continue working with us on a recurring basis.

Our integrated approach represents our flagship offering to clients, where we apply our proprietary strategic planning process, INSTINCT, designed to close the gap between our clients, their competition, and their customers. This is where everything starts at Primal. It&aposs the essential catalyst for helping transform our brand partners into the successful titans of industry. We specifically blend marketing with a consulting service model that enables clients to identify and overcome the biggest growth challenges.

Role:

The Account Director is a crucial role that will enable us to deliver world-class client experiences, shape marketing and advertising strategies, and lead our account management team to drive growth and retention. Specifically, this entails:

• Leading client relationships at a senior level, ensuring strategies deliver outcomes.
• Taking ownership of client portfolios, driving upsell opportunities, and ensuring campaign excellence.
• Managing, coaching, and developing the account management team to achieve high standards.
• Acting as the point of escalation to resolve client or campaign challenges quickly and effectively.

This role demands a mastery level of strategic leadership, client relationship management, campaign execution, business growth, people development, and cross-functional collaboration. To be successful, you must have exceptional communication skills, a commercial mindset, and the ability to inspire both clients and teams to achieve outstanding outcomes.

Why this is important for you:

You will have a unique opportunity for growth.

First, youll interact with high-performing brands, which will level up your knowledge and network. You&aposll also work in a fast-paced environment with amazing people, where youll have the opportunity to make an immense impact.

Responsibilities:

External

• Serve as the senior point of contact for clients, leading strategic conversations and building long-term trusted relationships.
• Drive client growth by identifying upsell and cross-sell opportunities.
• Ensure campaigns deliver on strategic objectives, milestones, and expected outcomes.
• Lead renewal conversations and ensure high client satisfaction and retention.
• Actively manage escalations, working to resolve challenges and maintain positive relationships.

Internal

• Lead, mentor, and develop the account management team, supporting performance reviews, competency development, and ongoing training.
• Ensure seamless campaign execution by aligning with cross-functional teams such as Strategy, Creative, and Performance.
• Oversee account processes, ensuring systems (e.g., reporting, campaign milestones, invoicing) are followed accurately.
• Collaborate with leadership on process improvements, team resourcing, and strategic planning.
• Provide feedback and counsel to account managers to elevate performance standards.
• Actively contribute to knowledge-sharing, training initiatives, and development of best practices.

Results:

• Deliver strong client satisfaction and retention outcomes.
• Drive client growth by increasing lifetime value through upselling and cross-selling.
• Ensure campaigns are executed on time, within scope, and aligned with strategic objectives.
• Build and sustain a high-performing account management team.
• Lead by example in upholding Primals standards, processes, and values.

Requirements:

• Proven expertise in account leadership, preferably as an Account Director or senior-level account manager in a marketing or advertising environment.
• Strong commercial and strategic mindset, with the ability to identify growth opportunities.
• Exceptional leadership and mentoring skills, with experience developing teams.
• Advanced relationship-building and communication skills at a senior client level.
• Strong analytical and problem-solving skills, with the ability to resolve challenges effectively.
• Proactive, solution-oriented, and highly driven to deliver results.

Location:

Hybrid Kuala Lumpur, Malaysia

Benefits:

Primal believes people are at the center of every success story. Our team has always claimed that the biggest benefit of being a part of our company is the opportunity to learn. Our fast-paced nature will serve as an accelerant to your professional growth and career.

Our central ethos involves hiring and developing hard-working, high-potential leaders. Success in this role WILL set you up for immense success (both within and outside the company).

In addition, Primal provides competitive compensation and benefits, including:

• Fun and Young Environment
• Company and Team Activities.
• Health Insurance
• Annual Company Retreat
• Social Security
• Annual and Birthday leave
• Skill Development and Training

Primal Core Values:

Our values are the heart and soul of this high-growth company. The right person for this role also holds the same values, subscribes to them, and understands why each is critical to life and business.

• Own It: Take absolute accountability for your actions.
• Get It Done: Operate with urgency and purpose.
• Hungry for Growth: Pursue progress with relentless curiosity and ambition.
• One Tribe: Champion unity through empathy, respect, and trust.
• Lead by Doing: Set the example for others to follow.

Additional Information:

• Candidates are subject to a test of their abilities.