Job Description
Responsibilities
About the team
The FMCG, Fast Moving Consumer Goods team drives growth across everyday essentials, from personal care to health and beauty. We partner with leading brands and sellers to deliver seamless, engaging shopping experiences that make TikTok Shop a trusted destination for daily needs.
Responsibilities
- Acquire and incubate brands, principals, distributors and key merchants that contribute meaningful GMV growth within Makeup & Skincare
- Build and maintain strong relationships with merchants, negotiate commercial plans and secure best deals based on campaign priorities and seasonality
- Identify growth opportunities for merchants through assortment expansion, pricing strategy, content, livestream and affiliate levers, while building JBPs
- Manage seller performance and service quality, including cancellation rate, return rate, shipping lead time and customer experience to improve conversion
- Manage mid and long-tail sellers throxugh scalable incubation programs, seller communications and performance management tools
- Develop and execute category or sub-category growth plans with clear actions across traffic, assortment, content and monetisation levers
- Track market trends, competitor landscape and consumer demand within the beauty industry to identify opportunities and risks
- Support internal business reviews, merchant pitches and commercial presentations using Excel and PowerPoint
- Collaborate cross-functionally with campaign, creator, ads and operations teams to drive category growth targets
Qualifications
Minimum Qualifications
- Bachelor's Degree or equivalent practical experience
- 3+ years experience in ecommerce, beauty, FMCG, retail, or related commercial fields
- Attention to detail, affinity with numbers, logical and problem solving skills
- Good analytical skills and able to set up action plans based on data and experience
- Strong business presentation skills with hands-on daily usage of Excel and PowerPoint for reporting, analysis, and commercial proposals
- Strong understanding of beauty industry landscape, consumer trends, and competitive environment
Preferred Qualifications
- Direct experience in Beauty category
- Experience managing premium or prestige beauty brands is preferred
- Strong connections with brands, principals, distributors, and big sellers are preferred
- Able to communicate insights and recommendations confidently with internal and external stakeholders
- Proficient in Excel and PowerPoint
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
