Key Responsibilities:
Account Manager in advertising for an automotive brand is responsible for managing client relationships, overseeing ad campaigns, and ensuring alignment with business objectives.
1. Client Relationship Management
- Build and maintain strong relationships with the automotive brand's stakeholders.
- Act as the primary point of contact for the client.
- Understand client needs and business objectives and daily progress updates, weekly updates and reporting.
2. Campaign Strategy and Planning
- Collaborate with internal teams to develop effective advertising strategies.
- Ensure campaigns align with the brand's overall marketing goals.
- Oversee the creative development process.
3. Project Management
- Manage multiple projects and campaigns simultaneously.
- Coordinate with creative, media, and production teams.
- Ensure projects are delivered on time and within budget.
4. Performance Monitoring and Reporting
- Track campaign performance metrics.
- Analyze data to assess success and provide actionable insights.
- Prepare detailed reports for the client.
5. Budget Management
- Manage advertising budgets, preparing for forecasts, invoicing and job closing
- Ensure compliance with the client's financial guidelines.
- Optimize spending for maximum ROI.
- Follow key protocol and system for approvals
6. Market and Industry Analysis
- Keep updated on automotive industry trends and competitive activities.
- Advise on new advertising opportunities and innovations.
7. Negotiation and Conflict Resolution
- Review contracts and agreements and vendors.
- Resolve any conflicts or issues that arise during campaigns.
8. Regulatory Compliance
- Ensure all advertising content complies with relevant industry regulations and brand standards.
9. Creativity and Innovation
- Encourage creative solutions to marketing challenges.
- Foster a culture of innovation within the team.
Requirements:
- Minimum of 6-10 years of experience in advertising, brand building, and digital marketing
- Proven ability to manage senior marketing clients and deliver innovative, integrated marketing strategies.
- Advanced knowledge of tools like Google Analytics and familiarity with AI-driven platforms, ensuring strategic insights and innovative execution.
- Expertise in digital and performance marketing; automotive experience is a strong plus.
- Exceptional strategic problem-solving skills, with the ability to address complex challenges effectively.
- Strong leadership, communication, and interpersonal skills.
- Proficiency in financial management, including budgeting and resource allocation.
- Bachelor's degree in marketing, advertising, or a related field.
Benefits
- Work From Home Flexibility
- Flexible Working Hours
- Medical Insurance Coverage
- Transportation Allowance
