Job Overview:
Innity is a digital marketing and media solutions company with a strong foothold in the APAC market. Innity's solutions provide a combination of creative advertising, content and influencer marketing, as well as community and commerce technologies for brands, agencies, advertisers and publishers.
The candidate is responsible for managing the entire campaign life cycle process including publisher booking, ad upload, ad optimization, and reporting for all the assigned digital campaigns. The qualified individual should be able to successfully thrive in a fast-paced and dynamic digital marketing environment.
Job Description:
- IManage and setup digital campaigns to ensure campaign objectives and deliverables are being met according to timelines.
- Daily tasks include publisher booking, campaign set up, delivery monitoring, campaign performance optimization and reporting & analysis.
- Involved in issues troubleshooting including campaigns, ads, tags, client / publisher site.
- Work closely with Sales & media team on campaign strategies planning, campaign delivery updates, campaign analysis reporting and fulfilling client's ad hoc requests.
- Proactively optimize campaigns by evaluating and analyzing performance data and provide recommendations and conduct ongoing A/B tests to increase campaign performance
- Commitment to constantly learning how to utilize all internal and external systems/tools required to maintain the job responsibilities.
- Involved in the whole digital campaign life cycle process..
- To carry out additional tasks as directed by management from time to time.
Requirements:
- Bachelor's Degree, or Post Graduate Diploma in Mathematics, Statistic, Advertising/Marketing, Computing & I.T, or equivalent
- Fresh grad or junior with 1 year experience.
- Good in English language; strong written and verbal communications.
- Good numerical & analytical skills, problem solving skills & communication skills
- Attention to details
- Proactive & result oriented
- Added advantage : Experience in managing digital campaigns, & basic knowledge of HTML, CSS, JavaScript.
