Adobe Campaign Manager

Company Description

Accord Innovations Group is a global leader in providing end-to-end IT, digital, and talent solutions through its robust Managed Services and Global Delivery Operations. With operational hubs across multiple countries including Malaysia, Singapore, and India, Accord supports enterprises in achieving agility, scalability, and cost efficiency. The company specializes in ServiceNow, IT Service Management (ITSM), Cloud Operations, Automation, and emerging technologies such as Low-Code/No-Code platforms, AI/ML, and Data Analytics. Serving industries such as BFSI, Telecom, Manufacturing, and Healthcare, Accord functions as a strategic partner, driving digital transformation and enterprise IT enablement globally.

Role Description

The Adobe Campaign Consultant is pivotal in designing, developing, and executing multi-channel marketing campaigns aimed at enhancing customer engagement and driving business growth. In this role, you will leverage Adobe Campaign's capabilities to build personalized, segmented, and automated marketing communications across various channels such as email, SMS, push notifications, and more. The Consultant will ensure that campaign strategies align with business objectives, optimizing customer experiences while utilizing Adobe Campaign's tools to deliver impactful marketing results.

Roles and Responsibilities:

• Lead the design and development of complex, multi-wave, multi-channel campaigns on Adobe Campaign.
• Manage the end-to-end execution of campaigns, from requirement gathering to deployment.
• Provide strategic insights based on customer data to improve campaign performance.
• Collaborate closely with clients to understand their goals and translate them into effective campaign strategies.
• Work with Adobe Target and Adobe Audience to develop advanced targeting and personalization strategies.
• Develop, test, and refine campaign flows to ensure they meet business objectives.
• Lead discussions on campaign requirements, helping the team understand offer responsiveness, content relevancy, and channel engagement.
• Ensure that campaigns are aligned with brand guidelines and best practices.
• Mentor junior team members and provide knowledge sharing to strengthen team capabilities.

Best Regards,

Surya Teja

Talent Acquisition

7981792050

Webwww.accordinnovations.com/ [Confidential Information]

Suite 2.02, Level 2, Prima 9, Avenue 2 Blok 3547, Persiaran APEC Cyberjaya- 63000 Selangor, Malaysia