Ads Specialist Malaysia Market

Responsibilities

• Plan, execute, and scale paid advertising campaigns across Meta, Google, TikTok, Native Ads, and other relevant platforms.
• Manage daily advertising budgets, bidding strategies, campaign structures, and overall account performance.
• Continuously optimize campaigns based on CPA, ROI, LTV, conversion rates, and other key performance metrics.
• Ensure advertising activities comply with platform policies, internal guidelines, and applicable market requirements.
• Conduct A/B testing across creatives, landing pages, audiences, and conversion funnels to improve campaign performance.
• Work closely with SEO, Social Media, and Retention teams to ensure effective full-funnel marketing alignment.
• Analyze campaign performance and identify opportunities for scaling, optimization, and cost efficiency.
• Monitor market and competitor trends and adapt advertising strategies accordingly.
• Maintain accurate and consistent performance reports, providing clear insights and actionable recommendations.
• Collaborate with internal teams to resolve advertising platform issues and maintain stable campaign performance.

Requirements

• Proven hands-on experience with Meta Ads is a MUST — candidates with only general digital marketing experience will not be considered.
• Strong knowledge of Facebook Ads, Google Ads, TikTok Ads, or other paid advertising platforms.
• Solid understanding of tracking and attribution systems, including Pixel, Google Analytics, postback, and third-party tracking tools.
• Proven experience managing high-budget paid advertising campaigns with measurable ROI and performance results.
• Experience troubleshooting advertising account restrictions, policy-related issues, and campaign delivery problems.
• Strong analytical and data-driven mindset, with the ability to understand performance metrics, optimization logic, and scaling strategies.
• Experience managing multi-market campaigns, preferably across Southeast Asian markets.
• Fast execution, strong ownership, attention to detail, and a results-driven mindset.
• Strong communication and collaboration skills.
• Candidates based in Malaysia or with strong knowledge of the Malaysian market are highly preferred.