A retail company (Mall) is looking for an Advertising & Promotion (A&P) Executive / Senior Executive to join their team.
Key responsibilities:
To coordinate and implement assigned advertising and promotions projects as well as public relations effort to meet the overall objectives of the Mall.
To help identify, plan, and organize suitable themed promotions for the Mall to achieve strong brand identity and positioning, at the same time maintain strong market presence.
To evaluate feasibility of every promotional against Companys policies, objectives, and target market.
To conduct market research and compiling figures or statistics towards the preparation of advertising and promotion plans.
To monitor and evaluate effectiveness of the promotion against existing policies, objectives, as well as target market.
To ensure proper implementation and smooth coordination of duties amongst departments and contractors for all promotion events.
Constantly keep abreast of the latest digital innovations and implement on the Malls digital platform.
Manage online media campaigns, online advocacy, editorial planning and coordination, community outreach efforts, promotion, and etc.
To assist in the development of monthly newsletter and preparation of mailing list.
Measures performance of digital marketing efforts using web analytics tools i.e. Google Analytics.
To assist in the preparation of press invitations, press releases, press kits and coordinate press gifts for all promotion events.
To attend and provide assistance and support during the actual event as and when required.
To assist in coordinating the photography session of the press conference or any media coverage.
To identify and organize charitable and community related program that will enhance the Malls desired public perception.
Managing good rapport with tenants and to provide support, coordination, and recommendation on any store promotions, events, or merchandising display needs.
To assist in managing the customer loyalty program or VIP program into a profitable and long term relationship.
Assist in managing internal communications between the Business Relations team and the tenants.
Assist in managing external communications as well as media and public relations.
Identify and build business relationships with strategic partners i.e. government agencies, tourism related bodies, charity / volunteer organizations, corporate organizations, and etc. for joint promotions or sponsorship opportunities.
To handle all correspondence and administration of concept proposals, promotional license agreements, DBKL submissions, visual submissions for refund of security deposit.
To keep an updated list of media contacts and maintain good media relations at all times.
To maintain an orderly library of all events, projects and promotion activities, news articles, magazine advertisements, photographs, slides, artworks, leaflets, and etc.
To tabulate and maintain an accurate record of all expenses incurred within advertising, promotions, public relations, VMD, and any other operational matters.
Requirements:
Possess at least Diploma or Bachelor&aposs Degree in Marketing / Commerce / Business Studies, Advertising / Mass Communication or equivalent.
At least 2 years working experience, preferably in retail / event / marketing background.
Approachable and friendly personality yet professional with a determination to excel within a pressure and multitasking environment.
Creativity, commercial awareness, and event management skill.
Excellent organizing skill, communication skill, and networking ability.
Candidate with knowledge and experience in handling digital and online marketing tools is a plus.
Fast paced, high degree of accuracy and detail.
Self motivated with high sense of initiative and responsibility.
