End-to-end management of larger KOL / KOC ecosystem in Shopee, including acquisition, incubation, relationship management, content ideation, and selecting content for social media
Develop and maintain mass engagement to ensure they deliver engaging and effective content ideas for Shopee
Plan, brainstorm and brief content via multiple communication touchpoints to promote key business objectives, including campaign awareness, educate new launches, and more
Analyze influencer content performance and measure their success in promoting Shopee's objectives
Analyze Shopee content and activation performance to ensure right amount of content, effective content is served, efficacy of activation activities
Ideate and execute on missions, challenges, and any other levers to keep activity rate high across all days of the month (campaign days and otherwise)
Stay up to date with latest content trends to be adapted into Shopee campaigns
Requirements
Bachelor's degree in any field.
Experience in mass program management would be an added advantage.
Strong analytical skills, with proficiency in Microsoft Excel.
Innovative problem-solving skills; able to dissect and identify problems and implement solutions accordingly.
Team player with an aptitude for work and the drive to constantly outperform KPIs (Key Performance Indicators).
Excellent command of English, with the ability to converse fluently in other languages (eg: Bahasa Melayu, Mandarin) will be an added advantage to effectively communicate with KOLs and internal stakeholders.
