Job Description
The Digital Marketing Executive supports the marketing team in planning and executing marketing strategies, campaigns, projects, and digital initiatives that contribute to brand growth, lead generation, and overall business performance.
We're looking for someone who is creative, digitally minded, hands-on, curious, and comfortable using AI tools in real marketing work.
You don't need to know everything about our industry from day one. What matters is that you are willing to learn, able to adapt quickly, and motivated to turn ideas into action.
The work can be fast-paced and varied, so this role suits someone who enjoys experimenting with new tools, creating content, managing campaigns, analysing results, and continuously improving how marketing is done.
Job Requirements
- Plan, coordinate, and execute marketing campaigns and projects across digital and offline channels.
- Ensure marketing projects are delivered on time, within scope, and within budget.
- Develop and maintain project plans, timelines, and campaign schedules.
- Coordinate with internal teams, partners, suppliers, and third-party vendors.
- Develop and improve existing marketing strategies, workflows, and processes.
- Conduct market and competitor research to understand industry trends, audience behaviour, and campaign opportunities.
- Create and manage content for social media, website, email, campaigns, events, and other marketing channels.
- Support the creation of marketing materials such as social media creatives, videos, brochures, presentations, landing pages, and promotional content.
- Develop digital marketing initiatives including social media campaigns, lead-generation campaigns, events, webinars, and collaborations.
- Manage and maintain consistent corporate branding across marketing materials and digital channels.
- Support paid advertising activities such as Google Ads and Meta Ads.
- Monitor campaign performance, leads, engagement, conversions, and other key marketing metrics.
- Prepare marketing reports and provide recommendations based on campaign performance.
- Support SEO, website content updates, and landing-page optimisation.
- Explore and use AI tools, automation, and digital platforms to improve marketing productivity and campaign effectiveness.
- Maintain campaign documentation, reports, and relevant marketing records.
We're Looking for Someone Who Is
- AI-savvy — actively uses AI tools for real marketing work.
- Creative and digitally minded — has a good sense of content, visuals, and social media.
- Hands-on — enjoys executing ideas, not just planning them.
- A good content creator — able to write, design, and create short-form content.
- Data-aware — interested in campaign performance, leads, engagement, and conversions.
- Tech-curious — interested in software, digital transformation, AI, and new technology.
- Resourceful and independent — able to take an idea and turn it into action.
- Eager to grow — willing to develop stronger skills in B2B and technology marketing.
- AI Experience Matters
We're especially interested in candidates who already use tools such as:
ChatGPT / Generative AI · Claude · Canva AI · AI Video & Content Tools · Marketing Automation
We want to see how you actually use AI in your work — whether for content creation, research, campaign planning, design, automation, analysis, or productivity.
You Will Need to Have
- Diploma or Degree in Marketing, Digital Marketing, Communications, Business, or a related field.
- Good written and spoken English.
- Good communication and interpersonal skills.
- Strong organisational and time-management skills.
- Comfortable managing multiple tasks and deadlines.
- Basic understanding of digital marketing, social media, and content creation.
- Comfortable learning and using new marketing tools and platforms.
- Analytical and willing to use data to improve marketing performance.
Bonus If You Have
- Experience in B2B marketing.
- Experience in software or technology marketing.
- Experience with lead-generation campaigns.
- Google Ads or Meta Ads experience.
- SEO or website management experience.
- WordPress experience.
- CRM or marketing automation experience.
- Video editing or short-form content creation experience.