Area Retail Manager

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Job Description

Key Responsibilities

Sales & Performance

Monitor sales, conversion rate, average transaction value, units per transaction and product sell-through.
Set store targets and follow up on performance gaps.
Analyse sales trends by store, product category and staff member.
Develop action plans to improve underperforming stores.
Ensure promotions, campaigns and pricing are implemented correctly.

Store operations

Conduct regular store visits and operational audits.
Ensure stores follow company SOPs, opening and closing procedures, cash-handling rules and security requirements.
Monitor store cleanliness, maintenance, merchandising and overall customer experience.
Coordinate repairs, maintenance issues and mall-management requirements.
Ensure store licences, permits and operational documents are up to date.

Staff management

Inventory and stock control

Monitor stock levels, sell-through, stock cover, slow-moving products and replenishment needs.
Coordinate stock transfers between stores.
Ensure stock counts and cycle counts are completed accurately.
Investigate stock discrepancies, damages, shrinkage and losses.
Ensure new arrivals and promotional stocks are received and displayed on time.

Visual merchandising

Customer service

Reporting and communication

Prepare weekly and monthly sales and operational reports.
Report store performance, manpower issues, stock concerns and competitor activity to management.
Communicate company updates, promotions and operational instructions to all stores.
Follow up with Store Managers to ensure agreed action items are completed.

Compliance and loss prevention

Ensure compliance with company policies, employment requirements, mall rules and safety procedures.
Monitor cash shortages, stock losses, suspected theft and fraudulent transactions.
Conduct investigations and recommend preventive measures.
Ensure stores are prepared for internal and external audits.

New store openings and special projects