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Role Overview
We are looking for a dynamic and commercially driven REL Category Manager to lead category strategy and execution across the GTAP region. This role will partner closely with Sales, Product Management, Supply Chain, and Global/Regional teams to drive profitable growth, optimize product mix, and ensure operational excellence.
The ideal candidate brings a strong blend of product management, sales acumen, pricing strategy, and supply planning, with a proven ability to influence cross-functional stakeholders and deliver business outcomes.
Key Responsibilities
- Business Category Management
- Drive GTAP REL business performance and own delivery of MT PL targets
- Identify growth opportunities through market insights and heatmap analysis
- Represent market performance in business reviews (BMS) and align with AP HQ WW teams
- Lead execution of key business programs (e.g., Project Arrow, Premium NB, AMD initiatives, transition strategies)
- Product Portfolio Management
- Define and optimize product mix and adjacency strategy to maximize revenue and profitability
- Collaborate with WW and AP teams to ensure portfolio readiness aligned with market needs and competition
- Own product planning frameworks including PxQ targets, tracking, and performance monitoring
- Drive product enablement and promotions to support sales teams
- Manage End-of-Life (EOL) transitions and stakeholder communication
- Pricing Strategy Profitability
- Define and execute pricing strategies to ensure competitiveness and margin optimization
- Integrate cost structures, market intelligence, and system controls for effective pricing governance
- Analyze AUR, cost trends, and profitability levers to drive financial performance
- Demand Planning Supply Management
- Oversee demand forecasting, supply planning, and inventory management across markets
- Manage planning against Left to Sell (LTS) and Available to Sell (ATS) metrics
- Own inventory processes including REL inventory and parts inventory reporting
- Drive actions to minimize Excess Obsolete (EO) inventory risks
Key Performance Indicators (KPIs)
- Achievement and over-delivery of GTAP REL PL targets
- Improved operational and supply chain efficiency
- Accuracy in forecasting, planning, and reporting
- Effective risk mitigation and inventory optimization
Qualifications Experience
- Bachelor's degree in Business, Marketing, Engineering, or related field
- 8+ years of overall experience, including:
- Minimum 5+ years in Product/Category Management
- Experience in sales or commercial roles
- Strong understanding of the PC commercial market in GTAP
- Experience across Enterprise, Public Sector, or Education segments is preferred
Key Skills Competencies
- Strong business and financial acumen
- Advanced analytical and problem-solving skills
- Proven ability in stakeholder management and cross-functional collaboration
- Excellent planning, organization, and execution skills
- High attention to detail with ability to manage multiple priorities
- Entrepreneurial mindset with a results-driven approach
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
