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BAC ASIA

Asia Product Marketing Manager

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  • Posted 22 days ago
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Job Description

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Key Responsibilities

  • Product Strategy and Roadmap
  • Conduct in - depth market research, competitor analysis, and customer feedback collection to identify market opportunities and define product vision and strategy for the Asia market
  • Develop and maintain a product roadmap that aligns with business goals, prioritizing features and enhancements based on user needs, market trends, competition landscape and technical feasibility.
  • Together with the APAC product marketing head, lead our product portfolio planning and offerings for the new factory in Malaysia.
  • Product Development
  • Work closely with cross - functional teams including engineering, engineering, manufacturing, and especially sales/application throughout the product development lifecycle.
  • Define detailed product requirements, user stories, and acceptance criteria, ensuring clear communication of product functionality to development teams.
  • Manage product development timelines, resources, and risks, ensuring on - time and high - quality product delivery.
  • Facilitate agile development processes, conducting regular sprint reviews and retrospectives to continuously improve product development efficiency.
  • Product Launch and Marketing
  • Collaborate with the global /regional marketing team and sales team to develop product launch plans, including positioning, messaging, and go - to - market strategies.
  • Provide product training and support to sales teams to enable them to effectively sell the product.
  • Monitor product performance post - launch, gathering user feedback and analyzing key performance indicators (KPIs) such as pipelines, sales and profitability.
  • Use data - driven insights to drive product improvements, enhancements, and new feature development.
  • Product Lifecycle Management
  • Oversee the entire product lifecycle, from ideation to end - of - life, making decisions on product enhancements, feature deprecations, and product retirements.

Collaborate with finance and operations teams to manage product pricing, cost - effectiveness, and profitability

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Requirements

Education

Bachelor of Mechanical Engineering, or Engineering degree with the appropriate level of experience and engineering coursework; MBA is a plus.

Experience

  • At least 10 years of relevant work experience, preferably in HVAC or industrial equipment markets
  • Proven track record of successfully launching and managing products throughout their lifecycle.

Skills

  • Strong product management skills, including product strategy development, requirements gathering, and product roadmap creation.
  • Strong business acumen with experience in analyzing financial and sales data, extracting relevant information, and providing recommendations to improve results
  • Good skilled in product management with experience in pricing/cost analysis, value proposition development, payback analysis, and product positioning
  • Strong project management experience with proven ability to manage multiple projects simultaneously
  • Skilled in market research and communicating market needs and trends to influence business strategies and new product development
  • Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams at all levels of the organization.
  • Familiarity with agile development methodologies.

Excellent PowerPoint, Excel skills and PowerBI

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About Company

Job ID: 142104553