Assistant Brand Manager (ABM)

About the Job

NOTE: All Assistant Brand Executive (ABE) positions are now full.We are now looking for experienced Assistant Brand Manager (ABM) candidates with a demonstrated track record in TikTok/TikTok Live.

As an ABM at AlgoGroup, you'll be working on brand management (including procurement and inventory planning) and growth across sales channels with a specific focus on building our TikTok Live business.

Why This Role Rocks

Hands-on mentorship and fast learning loops

Potential one-week learning stint in Hong Kong

Performance-based bonuses and clear growth path

What You'll Do

1) Brand Management (Inventory-First)

Own inventory basics: demand capture, stock cover, and reorder timing by SKU.

Calculate and maintain reorder points/safety stock using lead times and MOQ.

Raise POs, follow up with suppliers, and coordinate inbound logistics and receiving.

Track cost prices, landed costs, and margin; propose price or pack-size updates.

Clear slow/aging stock via promos, bundles, platform deals, and targeted campaigns.

Work with finance on cash-flow alignment; monitor days-on-hand and OOS risk.

Keep an eye on expiry/lot control where relevant.

2) Channel Management (Marketplace & DTC)

Launch and maintain high-quality listings on Lazada, Shopee, TikTok Shop, and/or Shopify.

Execute promo calendars, bundles, and vouchers; coordinate with platform reps.

Run and optimize ads (basic targeting, budgets, daily pacing, ROAS/ACOS tracking).

Maintain storefront hygiene: ratings, Q&A, chat SLAs, return reasons, and buyer experience.

Weekly reporting: traffic, conversion, basket size, ad spend efficiency, and bestsellers.

Shared: Consolidate weekly dashboards and call out risks/opportunities (OOS, overstock, margin dips, ad efficiency).

Rewards & Perks

Competitive Pay & Bonuses: Up to two bonuses per year for channel growth and brand management.

Career Growth: Clear progression for strong performers.

Global Exposure: Potential one-week learning stint in Hong Kong.

Dynamic Team: Fast-moving, supportive, and data-driven.

About You

Experience (at least 3 years) in hands-on e-commerce operations (listings, ads, customer service on Lazada/Shopee/TikTok/Shopify) or procurement/supply chain (inventory control, supplier negotiations, purchasing). You've executed strategies yourselfnot just supervised. Retail/consumer goods is a plus.

TikTok/TikTok Live Expertise: Demonstrated track record in managing campaigns, optimizing performance, and driving growth through TikTok/TikTok Live.

Inventory Skills: Can forecast at a basic level, track stock cover, time reorders, and manage slow movers. Comfortable with lead times, MOQ, and PO follow-through.

Data Skills: Strong with Excel/Google Sheets (pivot tables, LOOKUP/XLOOKUP), and comfortable with margin math and simple cohort/ROAS checks.

Mindset: Owner mentality, detail-oriented, and adaptable in a start-up environment.

Passion: E-commerce enthusiast; interest in the pet category is a plus.

Languages: Fluent in English, Cantonese, and Mandarin.

Education: Numerical degree (accounting/finance/economics) or proven number-crunching ability.

Ready to Shine

Jump into the world of e-commerce with AlgoGroup. Apply now to become an Assistant Brand Manager and drive impact from day one.