About The Role
We're looking for a Assistant Brand Manager to join the Malaysia Fragrance team. This is a newly added role that will be responsible not only for the commercial success of the business unit under his/her care, but also the acceleration of Coty's ambitions through impactful marketing strategy and impeccable execution.
Responsibilities
Responsibilities:
Brand Management
- Owning end-to-end process from planning assistance to execution of New product launch and campaign management within A&CP budget and local priorities
- Partner Media and PR Agencies to develop cohesive Media and PR Strategy to build brand desirability, and support launches and brand development
- Track and monitoring key metrics (reach, impressions, brand recall, etc.) and evaluate the ROI.
- Lead the collaboration with retailers to ensure consistent and effective execution of brand strategies and mechanics across all sales channels.
Trade Marketing - BTL, Retail & Omni - Channel Marketing
- Plan and execute BTL promotions across Dept Stores, Sephora and Perfumery and Ecommerce channels for in-store, omni excellence
- Develop exclusive offerings and promotions tailored to various customers/channels and end consumers
- Plan and execute animations and podiums with Key Accounts, Visual Merchandising and Retail Operations. Conceptualize and supervise the implementation of brand-building and sales-generating events that express the brand's heritage, image, and expertise
- Co-own brand-, category- and BA-productivity with Retail Operations and Key Accounts
- Support retail excellence team with monthly sales activation planning, identifying opportunities to maximize performance and mitigate risks along with Brand Manager.
- Work closely with the Visual Merchandising and Retail Excellence teams to execute product staging, promotional materials, and POS displays that enhance the shopper journey.
- Support training initiatives for Beauty Advisors, ensuring brand messaging, promotions, and customer interactions are executed with excellence.
Demand Planning & Forecasting
- Provide brand analysis for new marketing initiatives forecast, and work with key stakeholders to drive global and local ambitions and priorities; rephase forecasts as required and track performance of innovations and key franchises/categories
- Manage salable & collaterals inventory and make plans as required for discontinuations and E&O reduction
- Shape upcoming forecasts based on a review of Commercial sell-out results from NPD and on-shot promotions.
Reporting & Others
- Weekly, Monthly and Quarterly reporting per brand and APAC requirements, and managing adhoc reporting requests as required
- Analyse sales on per-SKU and per-store basis to ensure that the brand's tactics are working towards the achievement of total brand targets
- Identify opportunity and risks per-SKU and shape upcoming forecasts based on a review of Commercial sell-out results from NPD and on-shot promotions.
YOU ARE A COTY FIT
You like to make a difference. As an experienced Assistant Brand Manager, you will share your valuable experience with the team and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:
- Minimally 5 years of 360 brand management experience in Luxury Beauty (Fragrance, Skincare & Makeup) within Malaysia domestic market.
- Significant relevant experience in Free Standing Stores, Department Store and Sephora channels, with a strong understanding of the retail drumbeat and landscape in Malaysia.
- Experience in multi-brand portfolio management is preferred
- A proven track record in brand-building and expansion; a strategic thinker who does not gloss over details
- Excellent time management skills with the ability to prioritize effectively and work under pressure
- Highly detailed with strong organizational and analytical skills; attuned with performance marketing
- A team player, ability to develop effective working relationships both internally & externally and excel in a multi-cultural environment
- Proactive, agile, with a strong business acumen
- Excellent verbal and written communication skills in English, highly proficient in Microsoft Excel and PowerPoint
