Key Roles/Responsibilities
- Assist Senior Brand Manager/Brand Manager in the development and execution of comprehensive brand strategies aligned with the company's overall brand objectives.
- Conduct market research to identify industry trends, consumer preferences, and competitive landscapes.
- Drive development for point-of-sale communication materials and ensure materials produced meet the campaign objectives
- Constantly monitor performance of brand activities and provide recommendations to correct performance shortfalls where necessary
- Actively assist in manage brand activity budget and spend, to ensure that the team derives the best value from marketing spend and are within the budget limits
- Assist in the preparation and submission of Annual Strategic Plan and Budget to satisfy the company's immediate & long-term profit and growth goals.
- Assist in driving the category brand performance and brand penetration by implementing effective category and growth plan.
- Collaborate with cross-functional teams to plan and execute integrated marketing campaigns that effectively communicate the brand message.
- Keeps abreast of market developments reinforced by at least once in a month field visits to the trade.
- Maintains contact with the Sales and Trade Marketing to plan and ensure full support on consumer and on ground activities.
Skills/Qualifications
- Preferably degree holder in Business, Marketing or related fields from recognized universities or higher centre of education.
- At least 3 years of relevant working experience, preferably from FMCG branding
- Communication is an important aspect for this role. The candidate will demonstrate his ability and confidence to communicate and influence effectively at all levels with verbal competence in English.
- Qualities such as self discipline, self-motivation and self-starter.
Career Highlights:
- You will have the opportunity to climb the corporate ladder in the future.
- Good Performance Bonus
- Training sponsored by the company.
- Rewards and recognition: Long Service Award, Global Awards and etc.
- Additional Benefits: Sports and Recreational, Staff Welfare
