Key Roles/Responsibilities
- Support development and execution of annual brand plans, campaign strategies, and innovation pipelines.
- Assist in driving the category brand performance and penetration by implementing effective category growth plan, across ATL and marketing touchpoints.
- Work closely with media, creative, and digital agencies to ensure strong brand communication.
- Analyze brand performance, campaign effectiveness, and consumer insights to inform decisions.
- Coordinate cross-functionally with sales, trade marketing, supply chain, and finance to ensure full support in execution.
- Manage timeline, budget & ROI, and post-campaign evaluation.
- Conduct market research, brand health tracking, and competitive analysis to identify trends, consumer preferences and competitive landscape.
- Keep abreast of market developments reinforced by at least once in a month field visit to the trade.
Skills/Qualifications
- Preferably Degree holder in Marketing, Business or related field from recognized universities or higher centre of education.
- At least 3 years of relevant working experience, preferably from FMCG branding
- Good understanding of consumer marketing, communication and media fundamentals.
- Data driven & analytical, with the ability to translate insights to actions
- Good stakeholder management and agency coordination skills
- Highly independent & collaborative with growth mindset.
- Fluent in English and Malay. Proficiency in Mandarin is preferred.
- Computer skills: Microsoft PowerPoint, Excel, Nielsen Discover.
Career Highlights:
- You will have the opportunity to climb the corporate ladder in the future.
- Good Performance Bonus.
- Training sponsored by the company.
- Rewards and recognition: Long Service Award, Global Awards and etc.
- Additional Benefits: Sports and Recreational, Staff Welfare
