Energetic and intuitive Assistant Brand Manager with good communication and strategic skills. Proven ability to identify opportunities and deliver effective marketing plans to generate results.
Job Description -
- Support Category Head in Brand Planning and Growth Ambitions, to develop and supervise Marketing Plans.
- Autonomously run best in class launch plans in market.
- Develop disruptive best in class digital and social marketing plans for brand execution and new brand launches.
- Evaluate productiveness and marketing initiatives ROI.
- Participate and assist Category Head to direct developing creative strategies and media execution. (PR, Marketing Communications, Digital and Social Media) .
- Support Category Head to manage crisis management and local media relations.
- Product development and commercial proposals to guarantee product gross margins meet business needs.
- Analyze and Recommend white space opportunities in market.
- Maximizing the use of data tools to drill and ensure understanding of market & consumer. (AC Nielsen, Kantar TNS, MWB)
- Track A&P budgets and spends - towards maximizing gains and reducing costs.
- Prepare reports on brand performance and sales.
- To perform ad hoc tasks assigned by superior from time to time.
Job Requirements -
- Candidate must possess at least BSc/BA in Marketing, Communication, Business or related field.
- 5 years of Marketing experience in fast paced brand (Regional and/or Local Marketing) in any ASEAN region with a strong consumer focus. Knowledge of product pricing, packaging, distribution and positioning.
- Experience in Launching end to end Campaigns in market. New product development launch is a plus.
- Strong track record of consistent in market delivery.
- Strong Accountability and Ownership in task and deliverables.
- Desire to project brands to the next levels with building of brands at the heart of consumers.
- Willingness to engage in robust discussions on strategy with a strong point of view.
- Ability to conduct research and analyze data.
- Organizational skills, experience meeting tight deadlines.
- Deep consumer empathy to find solutions that caters to the consumer needs.
