Assistant Brand Marketing Manager
Location: Kuala Lumpur, Malaysia, On-site.
Department: Marketing
Reports To: Senior / Brand Marketing Manager / Head of Marketing, Continuum Hospitality Group
Salary : RM 6.5k -RM 7.5k
Experience: Minimum 5–7 years in Brand Management or Senior Marketing roles, with a strong background in hospitality or luxury.
About Continuum Hospitality Group
Continuum Hospitality Group is one of Malaysia's fastest-growing F&B groups, managing a diverse portfolio of distinctive restaurant brands including Spice Guys, Cili Kampung, Kikyo, Kyo KL, Benihana, Dash at Desaru, and more.
With a vision to expand across Southeast Asia, Continuum Hospitality Group is building a hospitality ecosystem that champions innovation, experience design, and brand scalability. Our brands span across dining, nightlife, and lifestyle concepts — each crafted with precision to deliver memorable experiences and sustainable growth.
About the Role
The Assistant Brand Marketing Manager (ABM) is the bridge between high-level strategy and tactical excellence. You are the Strategic Implementer for a portfolio of brands, responsible for turning annual visions into detailed quarterly roadmaps. In our lean environment, you must be a Player-Coach—equally comfortable presenting a budget to the HOD as you are proofreading a menu or managing an influencer event solo.
Key Responsibilities
Strategic Implementation & Planning
- Quarterly Roadmaps: Translate annual brand strategies into detailed, actionable marketing plans that drive revenue and covers.
- Budget Oversight: Manage and track assigned campaign budgets and A&P spend with strict financial discipline.
- PR & PR Narrative: Drive the brand's PR narrative by maintaining proactive relationships with media and influencer communities.
Portfolio Management & QA/QC
- Solo Custodianship: Function as the 360-degree lead for your brands, handling all execution (social, digital, hygiene) when a junior team member is not assigned.
- Execution Quality: Oversee the final QA/QC for your portfolio, ensuring all outputs meet the Continuum luxury standard.
- Performance Optimization: Analyze weekly commercial data and adjust tactical plans in real-time to meet sales targets.
Professionalism & Accountability (Ownership Mandate)
- Strategic Ownership: Act with managerial authority. Present completed plans and strategic solutions to the HOD.
- WIP Leadership: Lead weekly WIP meetings, providing concise, actionable direction to the team.
- Responsiveness: Be a proactive communicator, ensuring all internal stakeholders (Finance, Ops) are aligned.
Working Hours & Flexibility
- Standard Working Hours: Monday to Friday, 10:00 am to 7:00 pm.
- Operational Flexibility: Due to the nature of F&B and Nightlife, the employee must be flexible to work on weekends, public holidays, or irregular hours when necessary.
- Adjusted Event Hours (Nightlife Focus): If required to be present for events (e.g., in a bar/club) or marketing shoots/activities outside the office, the following protocols apply:
- You are advised to be on-site for 1-2 hours to ensure work is done (e.g., event set-up, media checks).
- You must inform the HOD of your activity through the right communication channels.
- You are eligible to report to the office the next working day with adjusted hours, from 3:00 pm till 7:00 pm. based on prior agreements with HOD on a case-to-case basis.
