Job Summary:
This role is the Guardian of brand that guide the team to implement a series of marketing activities to make the brand as the preferred choice out of the competitors. Manage data insights to develop strategic marketing campaigns that connects to the company's objectives.
Job Descriptions:
Lead End-to-End Campaign Development & Execution
- Drive integrated marketing campaigns from ideation to execution across ATL, digital, or collaboration to ensure strong brand presence and business impact.
- Lead the development and execution of integrated marketing campaigns across multiple product categories.
- Oversee campaign timelines, deliverables, and rollout to ensure on-time and high-quality execution.
- Ensure all campaigns are aligned with overall brand strategy and business objectives.
Drive Creative Excellence & Brand Consistency
- Ensure all creative outputs and communications are aligned with brand positioning, delivering impactful and consistent storytelling across all touchpoints.
- Work closely with creative agencies to develop strong campaign concepts, key visuals, and content.
- Ensure all creative outputs are consistent with brand guidelines, tone, and messaging.
- Provide constructive feedback and direction to elevate creative quality and effectiveness.
Optimize Media Planning & Budget Efficiency
- Plan and manage media strategies and budgets to maximize reach, engagement, and return on marketing investment.
- Develop and manage media plans across digital, ATL, and emerging channels.
- Allocate and optimize media budgets to achieve campaign KPIs (reach, engagement, conversions).
Requirements:
- Bachelor's degree in Marketing, Advertising, Communications, or related field.
- 5–8 years of relevant experience in marketing, creative and media, brand management.
- Strong Strategic Thinking, Creative Judgment & Storytelling, Media Planning & Optimization, Project & Campaign Management, Agency & Stakeholder Management, Leadership & Communication.
- Must demonstrate a balance of strategic mindset + hands-on capability, Strong communication and presentation skills.
