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Assistant Manager, Cards Products Management

affin group
3-5 Years
Malaysia, Kuala Lumpur
Early Applicant
  • Posted 2 months ago
  • Be among the first 10 applicants

Job Description

Create the future with Affin! You too can make a difference.

We continuously innovate to transform our financial services landscape - making banking better and easier. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. You too can make a difference.

Job Responsibilities

  • Manage selected cards product assigned - premium/mass affluent/mass card.
  • To assist the product team in developing new card products, revitalization of current value proposition to ensure the Bank's cards product is aligned to industry or better than industry.
  • Prepare approval papers in both memo format and presentation deck and manage marketing programs /campaign for credit card products and partnership.
  • Assist and coordinate end-to-end product development /management from pre-launch, launch and post launch inclusive key strategies, marketing activities and launch event.
  • Liaise, communicate and be guided to relevant partners, internal and external regulatory requirement when it comes to Cards Product.
  • Drive acquisition campaigns and work closely with sales team to ensure Cards Business acquisition target is achieved.
  • Review the guide when it comes to marketing programs, materials and review SOP updates related to units manual from time to time.
  • Ensure compliance with BNM, cards schemes and the Bank's guidelines and requirements including marketing programs / campaign for credit card products /partnership.
  • Ensure product information and collaterals are accurate and up to date at all relevant communication channels.
  • Contribute to concise communication materials with strong verbal and written communications such as deck-writing / presentation skills.
  • Conduct competitors analysis to keep abreast with market /industry.

Job Requirements

  • 3 to 5 years working experience in product management, cards business, retail banking, financial services, or related fields.
  • Experience in credit card product development, marketing campaigns, or customer acquisition will be an added advantage.
  • Familiarity with payments industry trends, card schemes (Visa/Mastercard/Amex), and digital channels is preferred.

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Financial Services
Employment Type:
Full time

About Company

Job ID: 148363507

Last Updated: 28-07-2026 04:20:30 AM
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