Assistant Manager, Marketing & Multimedia Communications

JOB PURPOSE

As the Assistant Manager of Marketing and Multimedia Communication, your role is tosupport the Marketing Director in strategic marketing initiatives. This includes planning,organizing, and implementing advertising and promotional activities across various
communication channels to drive sales, enhance brand image, and expand market share.
You'll also be responsible for multimedia contents management and digital campaigns toengage audiences across digital platforms, collaborating with cross-functional teams tocoordinate campaigns, manage budgets, and track performance metrics.

KEY RESULT AREAS / RESPONSIBILITIES INCLUDE:
Marketing:
1. Transform strategic marketing strategies into innovative digital and print campaignsto increase/ support sales growth and foster sustainable business growth.
2. Manage multimedia communication campaigns and lead generation initiativesacross digital platforms, social media, email marketing, print materials, and videoproductions.
3. Collaborate with cross-functional teams, including agencies, vendors, designers,content creators, website developers, and influencers, to create compellingmarketing and communication materials.
4. Curate digital content to enhance the company's online presence through SEO,SEM, social media marketing, advertising, and blog posts.
5. Oversee photography and videography assignments for events and marketingcollaterals.
Performance Monitoring:
1. Analyze marketing performance metrics to provide actionable insights andrecommendations for achieving targeted metrics.
2. Stay updated on industry trends and emerging technologies to drive innovation andimprove marketing effectiveness.
Design & Copywriting:
1. Maintain brand identity across all divisions and ensure compliance with corporateidentity guidelines.
2. Provide creative direction for promotional materials, editorial content, and thedistribution of company publications.
3. Oversee the design, development, and publication of marketing/sales materials andcommunication write-ups.
4. Edit and proofread all marketing materials to ensure consistency and accuracy.
Events & Promotions:
1. Plan, conceptualize, and execute events and promotions to enhance brand visibilityand drive business growth.
2. Deploy events and campaigns and report performance metrics against agreed KPIs.

KEY COMPETENCIES:
1. Ability to thrive in a fast-paced, results-oriented environment.
2. Strong problem-solving and decision-making skills.
3. Effective leadership, communication, and adaptability.
4. Extensive experience in digital marketing with a focus on strategy implementation.
5. Diplomatic handling of difficult situations and ability to work under pressure.
6. Proactive and results-oriented work ethic.

JOB SPECIFICATIONS:
Minimum Qualification:
Minimum Degree in Marketing, Business Administration, Mass Communication, Media, orother related disciplines is required.

Related Experience:
Minimum 4 years of experience in Marketing, Promotions, Communications or EventManagement.

Competencies:
1. Strong interpersonal and presentation skills with good articulation.
2. Proficiency in design and Microsoft Office suite.
3. Pleasant personality, responsible, and reliable.
4. Ability to work independently and as part of a team.
5. Attention to detail and dedication to integrity.
6. Ability to work on own initiatives and to operate under tight schedules anddeadlines.
7. Sound problem solving skills.
8. Diligent and self-motivated