Assistant Manager - Product Marketing

Market Boost Biz products and services or enhancing an existing product by curating effective communication plans across various marketing mixes to promote the product's value to the intended audience comprising of Sole proprietors / Enterprises, MSMEs, SMEs and more.

Job Responsibilities:

• Develop and execute product marketing strategy & GTM plans.
• Study the products & services, market study, develop product positioning, pricing/incentive strategy, and messaging that resonates with customers and differentiates our product from its competitors.
• Conceptualize and craft educational products and innovative solutions/content that will increase the take-up rate.
• Participate in on-ground visits to conduct customer interviews that will give us insights into customer challenges/motivation.
• Stay current on market trends and competitive activity by conducting regular competitors analyses & using analytics to monitor & identify opportunities and areas of improvement.
• Track and update the annual budget to ensure it's well within the annual allocation & is utilized effectively to drive key business objectives.
• Collaborate and work with cross-function teams to deliver solutions and roll out product/features.

Job Requirements:

• 5-7 years of experience in Product Marketing / Sales & Marketing (Assistant Manager level).
• Soft Skill & Interpersonal Skills
• Collaboration and relationship management.
• Strong communication skills & a creative thinker
• Analytical & strategic thinking and creative storytelling.
• Tech and social media savvy.
• People Management.

Functional Skill:

• Strategic thinker who can identify trends and opportunities.
• Experienced in building strong GTM proposals.
• Well-versed with Analytical tools such as Google Analytics, CRM reporting, and Social Media reporting.
• Ability to project & simulate performances & build a business case.
• Content curation and management.
• Basic understanding of SEO.
• Ability to use the data-driven approach in driving marketing campaigns.