Summary
We are looking for a proactive and results-driven Assistant Manager, Retail Marketing to support the planning, execution, and optimization of retail marketing campaigns, events, and brand initiatives across multiple automotive brands. This role is responsible for managing end-to-end campaign execution, coordinating cross-functional stakeholders, and ensuring marketing initiatives are delivered on time, within budget, and aligned with business objectives. The successful candidate will also provide guidance to junior team members and support the Marketing Manager in driving departmental priorities.
Key Responsibilities
Campaign & Retail Marketing
- Plan, manage, and execute integrated marketing campaigns, promotional activities and launches across multiple brands.
- Develop campaign timelines, marketing plans, and execution strategies to achieve business objectives.
Event & Project Management
- Lead the planning and execution of showroom events, roadshows, experiential marketing activities, and partnership activations.
- Manage end-to-end project delivery, including budgeting, timelines, logistics, risk management, and post-event evaluation.
- Ensure all campaigns and events are delivered according to brand guidelines and quality standards.
Stakeholder & Vendor Management
- Agencies, event organizers, media partners, suppliers, and external vendors Collaborate closely with Sales, Aftersales, Finance, Operations, Digital Marketing, PR, and other internal stakeholders to ensure successful campaign delivery.
- Manage relationships with creative.
- Coordinate with brand principals and business stakeholders on campaign requirements, approvals, and reporting where applicable.
Performance Monitoring & Reporting
- Monitor campaign effectiveness and marketing performance against agreed KPIs.
- Analyze campaign results and prepare post-campaign reports with insights and recommendations.
- Track marketing budgets, campaign expenditure, and ROI.
Operational Excellence
- Review and improve marketing processes and workflows to enhance operational efficiency.
- Ensure marketing assets, promotional materials, and premiums are managed effectively.
- Support the Marketing Manager in annual planning, budgeting, and strategic marketing initiatives.
Requirements
- Bachelor's Degree in Marketing, Business, Mass Communication, or a related field.
- Minimum 4–6 years of experience in retail marketing, brand marketing, event management, or campaign execution.
- Proven experience managing multiple marketing projects simultaneously.
- Strong project management and stakeholder management skills.
- Experience managing agencies, event organizers, and external vendors.
- Strong analytical, presentation, and reporting skills.
- Excellent communication and interpersonal skills.
- A valid Malaysian driving license and willingness to travel and work on weekends when required.
