SALARY RANGE: RM6,000-RM8,000
Responsibilities:
The position supports the Future Students needs of the University. It is anticipated that University Sarawak will expand rapidly and that the responsibilities and scope of the position will grow accordingly.
The position is responsible for marketing the University and its products and services in Sarawak. This involves contributing to:
- the development and implementation of marketing and student recruitment plans to increase domestic enrolment into the University;
- the development and management of relationships with a range of stakeholders including agents and school officials in Sarawak and other regions to attract domestic candidates;
- providing advice to students on courses and other matters related to studying at University Sarawak;
- efficient and effective processing of student applications;
- planning and implementation of marketing activities in collaboration with academics; and
- leading the Student Financial Aid in providing related information to the prospective students and managing the team on day-to-day operation.
The position works closely with Academic and Non-Academic (Professional) staff at University Sarawak and liaises with staff at other University campuses to ensure consistency in corporate style and efficient use of resources.
Qualifications and Criteria:
- A Bachelor's degree in communications, marketing, media and/or other related discipline from a recognized institution. Master's degree holder can be considered.
- Has a minimum of 3 to 5 years of relevant work experience, with a minimum of one (1) year of supervisory experience.
- Working experience in marketing, consumer brand and managing a media and creative agency with a demonstrated understanding of the challenges and strategies of managing the agencies.
- Demonstrated expertise in the formulation of integrated annual marketing strategies and tactics.
- A strong understanding of digital marketing concepts and experience in strategy and implementation in the areas of Search, Social, Customer Relationship Management platform (CRM), and Content across paid, owned and earned platforms.
- Excellent written and spoken English with the ability to clearly present ideas.
- Demonstrated experience and ability to manage and mentor staff with a diverse set of skills and personalities.
- Excellent computer skills including advanced knowledge of Microsoft Office software and digital marketing software.
- Excellent interpersonal skills with ability to communicate and negotiate with people at all levels.
- Demonstrated ability to work effectively in dynamic and entrepreneurial environment with the ability to manage and deliver on multiple, time-sensitive projects.
- Ability to act with discretion on matters of confidential nature and manage business stakeholders in a mature and professional manner.
- Ability to work extra hours and on weekends as required to complete assigned tasks towards the achievement of the unit's targets and KPIs.
- Knowledge of the Malaysian and global education system and an understanding of key issues relating to the marketing and provision of private tertiary education in Malaysia and globally.
- Excellent written and spoken Bahasa Sarawak, Bahasa Malaysia, Mandarin or Hindi.
