Assistant Manager, Social Creative & Content Developer

Job Description

As the Social Creative & Content, you'll be responsible for shaping the creative direction of MOVE's social content for multiple channels - from developing big ideas and setting the visual standard, to guiding the team in turning those ideas into content people actually want to watch and share. We're looking for a creative leader who understands social from both a big-picture and hands-on perspective. You'll be working closely with Social Strategists, Content Creators, Editors and cross-functional teams to deliver content that is relevant, culturally sharp, social platform-native and unmistakably MOVE.

This is a player-coach role. You'll be responsible for the social media creative team, but you'll also be expected to get hands-on - shooting, directing and editing high-quality social content yourself when the situation calls for it, including fast-turnaround and Same-Day Edits (SDE).

What You'll Be Doing

Creative Direction & Leadership

• Own the overall creative direction, visual identity and quality standards for MOVE's social content across platforms.

• Develop and champion culturally relevant, social-first creative concepts aligned with MOVE's brand and business objectives.

• Review, challenge and elevate creative work to ensure it is engaging, relevant and platform-native.

• Lead the team in experimenting with new formats, storytelling styles and emerging social trends.

• Set the creative vision and direction for major campaigns, activations and key brand moments.

Team Management & Development

• Lead and manage the Social Creative & Content team, providing clear direction, priorities and expectations.

• Provide constructive feedback and conduct regular creative reviews to continuously improve output.

• Manage team workload, timelines and production priorities to ensure quality content is delivered on time.

• Build a collaborative culture that encourages experimentation, creativity and continuous learning.

Hands-On Content Production

• Be hands-on in shooting, directing and editing high-quality, social-first content when required.

• Oversee end-to-end content production while ensuring strong storytelling, pacing, visual quality and platform optimisation.

• Confidently handle cameras, lighting and audio for planned, on-ground and event productions.

• Produce fast-turnaround content, including Same-Day Edits (SDE), for events, campaigns and reactive moments.

• Step in as a hands-on creator when needed while maintaining the overall creative and technical standards of the team.

Design & Visual Direction

• Lead the development of social assets, motion graphics, photography and other visual content.

• Ensure all visual output is aligned with MOVE's brand identity while remaining native to social platforms.

• Provide creative direction and feedback across design, editing, motion and visual storytelling.

• Establish and maintain a consistent visual and creative standard across MOVE's socials

• Support creative development for major campaigns and ensure strong visual storytelling from concept to execution.

Campaign & Cross-Functional Collaboration

• Work closely with Social Media, Marketing, Brand, Partnerships and other teams to develop integrated campaigns.

• Translate campaign and business objectives into engaging, social-first creative executions.

• Lead creative execution across campaigns, events, KOL activations and other key brand moments.

• Present creative concepts and recommendations to internal stakeholders and senior management.

• Manage external creators, production partners and agencies when required.

Social & Cultural Relevance

• Stay ahead of emerging social trends, formats, creators and platform behaviours.

• Understand what makes people stop scrolling, watch, share and engage.

• Identify opportunities for MOVE to participate in relevant cultural moments and conversations.

• Balance brand consistency with the speed, spontaneity and experimentation required on social.

• Continuously challenge and evolve what good social content looks like for MOVE.

What We're Looking For

• 5+ years of experience in social media, creative content creation, production, digital creative, advertising, media or a related field, with experience leading creative teams.

• Strong portfolio demonstrating social-first content, particularly short-form video across TikTok, Instagram and other platforms.

• Strong hands-on shooting, directing and video editing skills, with experience producing high-quality content independently.

• Experience with Same-Day Edits (SDE), fast-turnaround content or live/event production is highly preferred.

• Strong creative conceptualisation, storytelling, stakeholder management and ability to lead multiple projects in a fast-paced environment.

• We're looking for someone with strong creative instincts, hands-on production skills and proven leadership experience.

A Few Extras We Look For

• We're not looking for someone who simply knows how to make good-looking content. We're looking for someone who has strong creative instincts and knows what makes content actually work on social.

• Can balance creative ambition, speed and commercial objectives.

• Is equally comfortable leading a team, directing a shoot or jumping into an editing timeline. Can give honest creative feedback, bring out the best in others and lead.

• Understands that on social, relevance beats perfection - and knows when to take creative risks.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.