Assistant Manager Trade Marketing

Company Description

Power Root Marketing is a proudly Malaysian company, recognized for its commitment to wellness, quality, and value through well-loved brands such as Alicafé, Per'l Café, Oligo and Ah Huat. We craft beverages for every lifestyle—whether at home, at work, or on the go—supported by advanced R&D capabilities to ensure the highest nutritional and quality standards, and as we expand globally, we remain guided by our philosophy of enjoying life's small pleasures, one sip at a time.

We are seeking a results-driven Assistant Manager – Trade Marketing to develop and execute trade marketing strategies, channel plans, and promotional activities to drive sales growth and strengthen brand presence.

• Develop and execute Trade Marketing strategies and channel plans to support business objectives and achieve sales targets.
• Collaborate with Sales and Marketing teams to execute brand campaigns, product launches, go-to-market plans, in-store activations, and promotional activities.
• Plan and implement trade promotions, channel initiatives, and shopper marketing activities with a focus on business growth and ROI.
• Analyze internal and external market data (e.g., Nielsen data, sales performance, market trends) to identify opportunities and provide actionable insights.
• Develop and coordinate Point-of-Sale Materials (POSM) and marketing collaterals with the Marketing team to ensure effective brand communication.
• Manage and track promotion calendars, campaign timelines, and execution plans across assigned channels.
• Work closely with Sales teams, retailers, distributors, and external agencies to ensure successful implementation of trade marketing activities.
• Monitor campaign performance, evaluate promotional effectiveness, and recommend improvements for future initiatives.
• Support preparation of sales presentations, trade proposals, business reviews, and marketing reports.
• Stay updated on market trends, competitor activities, and consumer behaviour to support brand and channel growth.

• Bachelor's Degree in Marketing, Business Administration, Business Management, or related field.
• Minimum 3–5 years of experience in Trade Marketing, Channel Marketing, Brand Management, Shopper Marketing, Sales Marketing, or related marketing roles.
• Experience in FMCG / Consumer Goods industry is highly preferred.
• Hands-on experience in trade promotions, product launches, retail execution, POSM management, and go-to-market activities.
• Strong understanding of channel strategies, retail environment, customer engagement, and sales execution.
• Ability to analyze sales data, market insights, promotional results, and business performance.
• Experience working with sales teams, distributors, retailers, or modern trade channels.
• Strong communication, project management, coordination, and stakeholder management skills.
• Proficient in Microsoft Excel and PowerPoint.
• Able to work independently, manage multiple priorities, and thrive in a fast-paced environment.

Career Growth Opportunity: Senior Executives looking for the next step in their career are encouraged to apply.