Key Responsibilities
Brand & Marketing Campaigns
- Translate global brand and category strategies into actionable local go-to-market plans across product launches, marketing campaigns, and retail activations.
- Manage and maintain the annual marketing calendar, encompassing product launches, seasonal campaigns, promotional activities, and customer engagement initiatives.
- Oversee the development of marketing materials, including advertising materials, point-of-sale materials, promotional collateral, and publications to ensure consistency with brand guidelines.
- Monitor campaign performance and conduct post-campaign analysis to evaluate effectiveness, ROI, and identify opportunities for improvement.
- Coordinate with store operations teams on promotional mechanics, provide guidance on execution requirements.
- Coordinate closely with stores to ensure smooth execution of marketing campaigns and activations.
CRM & Loyalty Program Management
- Manage and execute Customer Relationship Management (CRM) strategies to drive customer acquisition, retention, reactivation, and engagement.
- Oversee the planning and execution of loyalty program initiatives, including member acquisition campaigns, member-exclusive events, rewards programs, and retention activities.
- Analyze customer data, purchasing behavior, segmentation, and loyalty program performance to identify insights and opportunities for business growth.
- Manage CRM communication calendars and customer journeys across various communication channels.
- Track, analyze and report CRM campaign performance, providing actionable recommendations for future optimization.
- Support the rollout, adoption, training, and ongoing optimisation of CRM and clienteling tools across stores.
Retail Marketing, Partnerships & PR
- Support the planning and execution of retail activations, store events, and experiential marketing campaigns to enhance customer experience and drive store traffic.
- Collaborate with Retail Operations, Merchandising, and Visual Merchandising teams to ensure a consistent and engaging brand experience across all customer touchpoints.
- Coordinate with agencies, vendors, and partners to ensure timely and effective execution of marketing initiatives.
- Manage partnerships and marketing collaborations with landlords and strategic partners to drive traffic, brand visibility, and customer acquisition.
- Identify and manage partnership opportunities that support business growth and brand exposure.
- Compile and maintain monthly PR coverage reports and media clipping summaries.
- Coordinate gifting requirements for landlords, media, and stakeholders, including ordering, fulfilment, and contact database management.
- Manage procurement and inventory planning of campaign gifts-with-purchase (GWPs).
Requirements
- Bachelor's degree in marketing, Business Administration, Communications, or a related discipline
- Minimum 4-6 years of relevant experience in marketing, CRM, loyalty marketing, customer engagement, or brand management
- Experience in luxury retail, jewellery, fashion, beauty, lifestyle, or premium consumer brands is preferred.
- Proven experience in campaign planning, CRM management, customer segmentation, and loyalty program execution.
- Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
- Experience in using CRM platforms and customer analytics tools is preferred.
- Excellent project management, stakeholder management, and communication skills.
- Proactive, resourceful, hands-on individual with the ability to work independently and manage multiple priorities.
- Multilingual proficiency will be an advantage to support diverse customer segments, partners, and vendors.
- Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously in a fast-paced retail environment.
