Assistant Marketing Manager (B2B)

Company Description

IME Group of Companies is a leading provider of CAD, CAM, CAE, and 3D solutions in Malaysia. With over 40 years of experience, the company has grown to become the largest SolidWorks Authorized Premium Reseller in the region. Operating through seven subsidiaries with more than 100 skilled professionals, IME offers solutions for Product Design, Product Validation, CAM, Reverse Engineering, and Rapid Prototyping. IME also provides consultancy services, technical support, training, and certification to the engineering and manufacturing sectors, as well as academic institutions across Malaysia.

Job Responsibilities:

-Contribute to marketing plans and strategies, including ideation, creation of collaterals, distribution of collaterals, measure and analyze impact/ ROI

-Attend and assist at events such as conferences, seminars and exhibitions

-Communicate with clients, affiliate networks and affiliate partners

Maintain and manage

-All online platforms including Website, Blog, Social Media, Advertising channels (develop plan and execute according to plan)

-All leads generated from online platform

Content

-Developing and integrating content marketing strategies

-Copywriting for all online platforms and email campaign, including but not limited to new initiatives, product technical updates, promotions and blogs

-Ensure websites are up to date and consistent with other public-facing marketing activities

-Ensure that all copy written is engaging in order to drive conversion rates.

Analysis

-Manage and execute SEO & PPC campaigns

-Monitor online activity using tools such as Google Analytics

-Continuous review and active management of website and other online assets

-Competitor research and analysis

-Analytical analysis report, recommendations for improvement

Skills and Requirements:

-Degree in marketing or a related field

-Team player with self-management skills and the ability to manage their own time

-Excellent communication skills, written and verbal, and be able to work in a structured way

-Understanding and experience in digital marketing (SEO, PPC, Google Analytics, Remarketing)

-Plan, execute, test (A/B multivariate) and measure conversion rate, manage user funnel

-Strong analytical skills and data-driven thinking

-Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

-A reasonable level of HTML experience

-Discipline in execution and follow up of campaigns to achieve desired results

-Strong skills in online marketing, branding, social media marketing and copywriting are desirable

-Be comfortable writing and communicating effectively about technology

-Up-to-date with the latest trends and best practices in online marketing and measurement.