Role Overview:
We are seeking a dynamic marketer who can drive brand visibility, generate quality leads, and support business growth through integrated campaigns, digital initiatives, and partner collaborations. This role requires a balance of strategic thinking and hands-on execution, working across digital, content, events, and co-marketing activities to align with overall business objectives.
Key Responsibilities:
- Plan and deliver end-to-end marketing campaigns that combine digital, social, content, events, and partner-led initiatives.
- Ensure campaigns are consistent with group-wide objectives while maximizing ROI and overall market presence.
- Implement programs that elevate business unit branding, attract prospects, and support sales opportunities.
- Manage and optimize corporate website and eShop to provide accurate, engaging, and user-friendly content.
- Oversee SEO and SEM activities with external partners to improve visibility, web traffic, and lead acquisition.
- Launch targeted campaigns across social media, email, and paid channels to enhance engagement and pipeline growth.
- Adopt AI-powered marketing solutions for content creation, automation, and faster campaign execution.
- Work closely with key technology partners on co-marketing initiatives and go-to-market programs.
- Support regional marketing efforts by localizing activities while maintaining alignment with corporate direction.
- Assist in customer-facing programs such as loyalty initiatives, surveys, and satisfaction monitoring.
- Collaborate with business units to translate customer feedback into actionable marketing activities.
- Manage the marketing budget effectively, ensuring investments deliver measurable outcomes across digital, content, and event initiatives.
- Track campaign performance against KPIs such as lead generation, brand growth, and customer satisfaction.
- Apply data insights to refine strategies and improve campaign effectiveness.
Requirements
- Degree in Marketing, Communications, or a related field.
- 4-5 years of B2B marketing experience, ideally in a technology-focused industry.
- Proven track record in executing integrated campaigns (digital, events, content, social, and partner marketing).
- Solid understanding of digital marketing channels including SEO, SEM, and social platforms.
- Practical experience in campaign management from planning to reporting.
- Proficiency in AI-enabled marketing tools (e.g., ChatGPT, Canva) for ideation, content development, and automation.
- Strong Excel and PowerPoint skills for budget management, analytics, and presentations.
- Exposure to regional marketing (SEA) and account-based marketing (ABM) will be an advantage.
- Strong written and spoken English communication.
