Utilize sales data, market trends, consumer insights, and brand analysis to design and oversee effective marketing campaigns in collaboration with internal teams and agency partners.
Lead the development of a comprehensive marketing communications plan that integrates both online and offline approaches, managing timelines, budget allocations, and strategic objectives to achieve business goals.
Drive improvements in branding and communication strategies, enhancing media spend efficiency to maximize campaign impact and ROI.
Serve as the primary content specialist, taking ownership of message development, managing art direction briefs, copywriting, media planning, and ad optimization.
Tailor brand materials across all platforms to ensure they resonate with the target audience.
Manage and maintain brand assets, coordinating updates and communications across proprietary channels.
Design and execute a digital content strategy that aligns with the brand's identity, leveraging a content calendar and optimizing budget use for targeted ads.
Apply media planning skills and ad optimization techniques to enhance digital presence and engagement.
Compile and present a monthly analysis of market performance and communication outcomes.
Lead, manage, and mentor the marketing team, including task delegation, performance guidance, and collaboration to ensure timely and high-quality execution of marketing initiatives.
Perform additional tasks as required.
Requirements
Bachelor's degree in Marketing, Business, or a related discipline.
Creative, energetic, and strategic thinker with strong problem-solving skills.
Proven ability to think outside the box and develop innovative marketing campaigns.
Hands-on understanding of retail and F&B operations is highly preferred.
Strong ownership mindset and ability to drive projects from concept to execution.
Excellent communication skills in both English and Bahasa Malaysia.
Strong leadership and people management skills; able to mentor and guide team members effectively.
Proficiency in digital marketing tools, media planning, content management, and campaign analytics.
