Company Description
Winstar Distribution Sdn. Bhd. is a leading provider of sustainable aluminium solutions, offering essential materials and products to various industries across Malaysia and beyond. With a strong commitment to quality and innovation, the company specializes in aluminium extrusion, building materials distribution, and renewable energy solutions, including solar PV system installations. Winstar leverages advanced manufacturing techniques to deliver high-quality, eco-friendly products, emphasizing sustainability in every aspect of its operations.
Your Role:
Brand Management
- Develop and execute a robust brand strategy to establish and enhance the company's online and offline presence;
- Enhance company brand positioning across B2B2C, industrial distribution, B2C consumer segments and enhance customer engagement;
- Expand brand awareness for the Company and its sub-brands to drive footfall and generate leads;
- Manage all marketing assets, including visuals, digital content and promotional materials, ensuring efficient internal organization, tracking and accessibility.
Campaign Management
- Plan, execute and optimize multi-channel marketing campaigns, encompassing content marketing, digital marketing, affiliate marketing, event marketing and offline marketing to enhance brand awareness, product marketing, drive engagement and leads generation;
- Integrate online and offline channels (O2O) to elevate customer experience, boost leads generation, increase sales and enhance efficiency on user-experience;
- Develop and manage compelling content for various channels, including social media, e-commerce platforms, digital content, videos, websites, promotional materials and sales kits, ensuring timely and high-quality execution;
- Lead the exploration, evaluation and implementation of AI tools and platforms to enhance marketing efficiency, creativity and performance;
- Collaborate with superior to pilot, evaluate and implement AI solutions that streamline marketing processes;
- Drive lead generation efforts through targeted digital campaigns, SEO, SEM strategies and strategic partnerships, ensuring a continuous flow of qualified leads;
- Monitor and analyze campaign performance metrics to optimize marketing efforts, track KPIs and achieve marketing objectives.
Leadership and Other Responsibilities
- Lead, inspire and mentor team members to embrace a growth mindset, thereby enhancing brand awareness, acquiring customers and expanding market presence;
- Develop innovative marketing strategies to achieve maximum market penetration and foster a culture of continuous improvement and adaptability within the team.
Are You:
- Diploma/ Bachelor's degree in Marketing, Public Relations or related field;
- Ability to work autonomously on assigned projects while effectively collaborating with various teams. This involves balancing self-direction with group cooperation to ensure efficient tasks completion and positive contribution to team dynamics;
- Strong understanding and experience of how to leverage AI for campaign ideation, content creation, performance analysis and customer insights;
- Demonstrated ability to evaluate, propose and integrate emerging AI solutions to enhance marketing efficiency, creativity and strategic outcomes;
- Strategic thinker with a results-driven approach and strong analytical skills;
- Possesses strong end-to-end thinking with robust project management skills;
- Creative thinker with strong problem-solving skills and the ability to adapt strategies based on analytics and feedback;
- Positive attitude with a commitment to growth and development;
- Experience in a senior marketing role with demonstrated leadership skills is advantageous.
