Primary Focus:
- Strategic planning and execution of merchandising across retail channels to drive sales and visibility.
Objective:
- Responsible for developing and executing merchandising strategies across retail channels to drive sales and visibility.
- Oversees product assortment planning, supplier negotiations, inventory management, visual merchandising, and promotional execution. Collaborates with marketing, sales, and supply chain teams to ensure alignment of in-store activities with brand and commercial objectives.
- Leads a team of merchandising coordinators and ensures planogram compliance, stock availability, and promotional setup across outlets.
Scope of Work:
- To review, analyse and set guideline on merchandiser segmented coverage across all channels
- To set on-boarding calendar and TTT to train merchandisers partnering with Sales Capability Manager
- To review merchandisers OKR & SIP and propose changes if needed to achieve company goals
Channel Orientation:
- Multi-channel (MT, GT, EMB, retail chains), with emphasis on in-store execution and merchandising standards.
Execution Responsibility:
- Leads merchandising team to ensure planogram compliance, stock availability, and promotional setup.
Strategic Role:
- Involved in merchandisers career pathing plan with Sales Leadership and HRBP. To ensure merchandisers are equipped with right tools in trade to execute with excellence our PICOS.
Collaboration:
- Works cross-functionally with trade marketing and sales teams.
Team Leadership:
- Manages field merchandisers (direct/ indirect).
Requirements:
- Certificate or Diploma in Business/ Finance.
- Above 3 years in Sales/ Marketing.
- Have experience in designing/ re-designing merchandisers coverage area.
