Assistant Social Commerce Manager

Reckitt Benckiser India Pvt Ltd

Malaysia, Kuala Lumpur

3-5 Years

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Posted 11 hours ago
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Job Description

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Are you eager to leave a mark on the world of health and hygiene with innovative ideas Reckitt is looking for an Assistant Social Commerce Manager to be responsible for owning TikTok social commerce performance and strategy, driving GMV growth through strong cross-functional alignment, data-driven planning, and effective agency management. This role focuses on end-to-end TikTok Shop acceleration, ensuring commercial targets are met through optimized content, campaigns, and operational rigor across Malaysia & Singapore.

Your responsibilities

Social Commerce Strategy & Execution

Own TikTok GMV targets (monthly & quarterly) and overall social commerce strategy
Develop and steer end-to-end TikTok Shop growth plans aligned to commercial priorities
Approve and track weekly GMV gap-closure plans to ensure target delivery
Liaise closely with Key Account Managers (KAMs) on product prioritization, promotional calendar and campaign mechanics

Agency & Stakeholder Management

Drive alignment across Social Commerce Agency, Media Agency, Internal stakeholders (KAM, Brand, E-commerce),
Validate and optimize incentive structures, sampling plans, and campaign mechanics to maximize conversion
Ensure agencies are delivering against GMV, content output, and performance KPIs

TikTok Content & SVC Development

Oversee development of Short Video Content (SVCs) aligned with brand priorities, commercial messaging, platform best practices
Ensure content is conversion-led, optimized for TikTok Shop performance (not just engagement)
Collaborate with agencies and creators to continuously improve content effectiveness

The experience we're looking for

3-5 years of experience in social commerce, e-commerce, or digital marketing
Strong hands-on experience with TikTok Shop / live commerce ecosystems
Proven ability to manage GMV targets and performance-driven campaigns
Experience managing multiple agencies and cross-functional stakeholders
Strong analytical mindset with ability to translate data into action
Highly agile, execution-driven, and commercially focused

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always tick all the boxes. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition colour, ethnicity, race, citizenship, and national origin religion, faith pregnancy, family status and caring responsibilities sexual orientation sex, gender identity, gender expression, and transgender identity protected veteran status size or any other basis protected by appropriate law.