Assistant Store Manager (Kota Kinabalu)

Assistant Store Manager |

Location | : Malaysia (Klang Valley)

Department | : Retail Operations

Reporting to | : Store Manager

The Role in a Nutshell |

We're looking for a passionate, energetic, and commercially driven Assistant Store Manager to support the daily operations of our JD Sports stores. In this role, you'll work closely with the Store Manager to lead the team, drive sales performance, deliver exceptional customer service, and ensure smooth operational execution across the store.

You'll play a key role in motivating the team, maintaining high retail standards, and creating an outstanding shopping experience for every customer.

JD Sports

What's In It For You |

• Career Growth Opportunities — Clear progression pathways within JD Sports and the wider Southeast Asia business.
• ——
• Structured Development — Leadership training, retail coaching, and operational development programmes.
• ——
• Dynamic Retail Environment — Work with globally recognised sports and lifestyle brands.
• ——
• Team Culture — Join a passionate and energetic team focused on collaboration and performance.
• ——
• Competitive Salary & Benefits — Staff discounts, medical benefits, and incentive opportunities.
• ——
• Positive Working Environment — Energetic workplace with strong learning opportunities.
• ——

What You'll Do |

Customer Service |

• Deliver first-class customer service to drive customer loyalty and satisfaction.
• Ensure customers receive professional and responsible service throughout their shopping experience.
• Handle customer enquiries, feedback, and complaints efficiently and professionally.
• Maintain high grooming and presentation standards across the store team.
• Develop a strong understanding of JD Sports customer service measurement programmes.
• JD Sports

Sales & Commercial Performance |

• Support the Store Manager in achieving and exceeding store sales targets and KPIs.
• KPI
• Analyse Oracle reports including Wall Sales Report, Branch Review Report, and Top Sales Report to support commercial decisions.
• Oracle Wall Sales ReportBranch Review ReportTop Sales Report
• Drive the usage of in-store devices and kiosks to maximise sales opportunities.
• Kiosk
• Utilise Trade Review Reports to analyse footfall, ATV, and conversion performance.
• Trade Review ReportATV

Visual Merchandising |

• Ensure weekly visual merchandising briefs are executed effectively within the store.
• Use the latest visual merchandising techniques to engage customers and drive purchases.
• Ensure merchandise pricing, promotional materials, and POS displays are accurate and updated.
• POS
• Maintain cleanliness and presentation standards for all displays and fixtures.

Training & Development |

• Support the development and progression of internal team members.
• Monitor staff training progress and ensure completion of assessments and development programmes.
• Assist with store recruitment, onboarding, induction, and staff training.
• Coach team members on customer service, operations, and sales techniques.

What You Bring |

Essential |

• Minimum 3–4 years of experience in retail operations or supervisory role.
• 3–4
• Strong leadership and people management skills.
• Passion for retail, customer service, and team development.
• Confident, energetic, and customer-focused personality.
• Experience working in a fast-paced retail environment.
• Strong communication and problem-solving skills.
• Flexible to work shifts, weekends, and public holidays.

Preferred |

• Experience within sports, fashion, or lifestyle retail industries.
• Exposure to KPI-driven retail environments.
• KPI
• Familiarity with retail reporting systems and operational tools.
• Good command of English; Chinese communication is an added advantage.

What Your First Year Looks Like |

• Build a strong understanding of JD Sports operations and service standards.
• JD Sports
• Develop leadership capabilities through hands-on retail management experience.
• Support store sales growth while maintaining operational excellence.
• Develop and coach team members through regular training and feedback.
• Contribute to creating a positive and customer-focused store culture.