Role Summary
The Assistant Marketing Manager supports the planning and execution of marketing and sales initiatives for Eden at Botanica, with a strong emphasis on customer experience and hospitality standards at the sales gallery, show units, and events. This role ensures that prospective buyers and visitors receive a professional, warm, and premium service experience, aligned with the brand positioning of the development.
Key Responsibilities
Marketing Strategy & Campaign Execution
- Assist in developing and implementing executing marketing plans online and offline and promotional strategies for the project.
- Assist in coordinate with advertising agencies, designers, printers, media partners, and event vendors.
- Monitor campaign performance and prepare post-campaign reports with recommendations.
Sales Support and Achievement
- Deliver personal sales results while guiding the team toward monthly targets through active support and performance tracking.
- Prepare/ update and check sales related collaterals such presentation decks, show unit materials, and price lists.
- Plan and execute sales launches, property exhibitions, roadshows, and sales gallery activities.
Digital & Branding
- Monitor digital marketing activities including social media content, online listings, website updates, and paid advertisements.
- Ensure brand consistency across all marketing materials and communication.
- Assist in managing customer databases, CRM systems, and digital leads.
Market Research & Reporting
- Conduct market research, competitor analysis, and pricing comparisons.
- Prepare weekly and monthly sales and marketing reports for management review.
- Track marketing budgets and ensure cost-effective use of resources.
Stakeholder & Internal Coordination
- Liaise with internal departments such as finance, legal, construction, and customer service.
- Coordinate with real estate agencies and external sales partners to ensure alignment with marketing strategies.
- Handle ad-hoc assignments and support senior management as required.
Requirements
- Bachelor's Degree in Marketing, Business Administration, Hospitality Management, Mass Communication, or related fields.
- Minimum 35 years of relevant experience in property development, real estate or hospitality.
- Strong understanding of customer journey, service excellence, and brand experience.
- Experience in event management, sales gallery operations, or hospitality services is an added advantage.
- Excellent communication, presentation, and negotiation skills.
- Proficient in Microsoft Office; knowledge of CRM systems is preferred.
- Able to work independently, under pressure, and meet tight deadlines.
- Willing to work on weekends and public holidays during launches or events.
How to Apply
Interested candidates are invited to submit their resume to [Confidential Information]
