An exciting opportunity has arisen for an Assistant Trade Marketing Manager to join a highly respected organisation with a strong presence across Malaysia and Singapore. This role is perfect for someone who thrives in a collaborative environment, enjoys working closely with cross-functional teams, and is passionate about driving brand growth through effective trade marketing strategies.
What You'll Do
As an Assistant Trade Marketing Manager, you will be at the heart of the organisation's efforts to strengthen its brands within Malaysia and Singapore. Your day-to-day responsibilities will involve close collaboration with creative, merchandising, sales, logistics, and e-commerce teams as you coordinate the execution of trade marketing initiatives. You will ensure that all promotional campaigns are delivered effectively across multiple channels while keeping a keen eye on budgetary control. By leveraging your analytical skills, you will provide actionable insights into sales performance and help shape future marketing strategies. Your ability to manage reporting requirements efficiently will be crucial in keeping stakeholders informed of progress. Success in this role will come from your attention to detail, your commitment to teamwork, and your enthusiasm for delivering results that contribute directly to business growth.
- Implement and execute all planned trade marketing activities to support sales targets and enhance brand visibility across various channels including retail, channel integration, and partnerships.
- Collaborate with the Creative Team to develop effective Point of Sales Materials (POSM), monitor their usage, and assess their impact on consumer engagement.
- Drive product penetration by executing activities aligned with pre-defined channel strategies, ensuring optimal reach to end users.
- Work closely with the Merchandising Team on retail space planning, shelf display optimisation, and planogramming during category revamps to maximise distribution presence.
- Assist in analysing data related to brand and sales performance, providing valuable insights for future sales and marketing plans.
- Support the evaluation of promotional activities effectiveness by liaising with Sales Managers and Executives, ensuring continuous improvement in campaign outcomes.
- Monitor the marketing budget diligently, promptly highlighting any irregularities in cost expenditure to management for timely resolution.
- Partner with the e-commerce team to facilitate new product listings, ensuring timely market launches within established timeframes.
- Execute countermeasures for shortfalls identified in channel strategies or promotional activities, working proactively with relevant teams to address issues.
- Prepare comprehensive weekly and monthly reports for senior management, maintaining accuracy and adherence to deadlines.
What You Bring
To excel as an Assistant Trade Marketing Manager, you will bring not only technical expertise but also a genuine passion for fostering connections within a team-oriented environment. Your background in FMCG trade marketing means you understand how vital it is to align promotional activities with broader business objectives. You are adept at interpreting data trends and translating them into practical recommendations that drive category growth. Your communication style is considerate yet persuasiveenabling you to collaborate effectively across functions such as creative design, merchandising, logistics, sales operations, and e-commerce. A meticulous approach towards budget management ensures resources are allocated wisely while maintaining compliance with organisational standards. Above all else, your empathetic nature helps build trust among peers as you work together towards shared goals.
- A degree in Business Administration or Marketing provides you with a solid foundation for understanding commercial principles relevant to this role.
- At least 4-6 years of hands-on trade marketing experience within an FMCG environment ensures you are familiar with industry best practices.
- Excellent written, verbal, and presentation communication skills enable you to convey ideas clearly across different levels of the organisation.
- Proficiency in MS Office applications demonstrates your ability to handle data analysis, reporting tools systems, and market research platforms efficiently.
- Experience with planogramming allows you to contribute effectively during category revamps and retail space planning exercises.
- A proven track record in managing trade spend equips you with the financial acumen needed for budget monitoring responsibilities.
- Strong interpersonal skills foster positive relationships with colleagues from diverse backgrounds and departments.
- Fluency in English ensures seamless communication both internally and externally when dealing with partners or stakeholders.
- Creativity combined with analytical thinking empowers you to develop innovative solutions for complex trade marketing challenges.
What Sets This Company Apart
This organisation stands out as a leader in its sector thanks to its unwavering commitment to employee development and well-being. Here you will find a workplace culture built on mutual respect where every voice is valuedregardless of background or level of experience. The company actively promotes flexible working opportunities so that you can balance personal commitments alongside professional ambitions. Training programmes are readily available for those eager to expand their skill set or take on new challenges within the business. You'll benefit from being part of a knowledgeable network where information sharing is encouraged; this collaborative spirit not only enhances productivity but also fosters lasting professional relationships. The leadership team is approachable and genuinely invested in helping each member succeedmaking it an ideal environment for anyone seeking long-term career growth within trade marketing.
What's Next
If you are ready to take the next step in your trade marketing career within a supportive team environment that values your expertisethis is your moment!
Apply today by clicking on the link provided; we look forward to learning more about how your unique skills can contribute to our client's continued success.
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C
