Associate Brand Manager

Company Description Kao Malaysia Sdn. Bhd., established in 1973 as an overseas subsidiary of Kao Corporation Japan, is a leading consumer goods company committed to enriching lives and supporting a sustainable world. The company brings Kao's Kirei Life philosophy to Malaysia through trusted Health & Beauty Care and Hygiene & Living Care brands such as Attack, Biore, Curel, Liese, Magiclean, MegRhythm, Men's Biore, and Merries. Kao Malaysia focuses on creating products from the consumer and customer perspective, aiming to exceed expectations in quality and value. With regional sales offices across Peninsular Malaysia and appointed distributors serving East Malaysia and Brunei, Kao Malaysia strives to be the company closest to individuals by deeply understanding their needs and improving lives where people and nature thrive together.

Role Description This is a full-time Associate Brand Manager role based in Petaling Jaya with a hybrid work arrangement, combining on-site collaboration with some work-from-home flexibility. The Associate Brand Manager supports the planning and execution of brand strategies, annual marketing plans, and campaigns to drive brand awareness, market share, and profitability. Daily activities include coordinating product launches, managing packaging updates, monitoring brand performance, and analyzing market, consumer, and competitor data to inform decisions. The role works closely with cross-functional teams such as sales, trade marketing, finance, supply chain, and regional counterparts to ensure effective implementation of brand initiatives. Responsibilities also include managing marketing budgets, collaborating with creative and media agencies, overseeing digital and social media activities, and preparing reports and presentations for internal stakeholders.

Qualifications

• Brand and marketing skills, including experience in brand management, marketing planning, and campaign execution in FMCG or related industries.
• Analytical skills with the ability to interpret market research, consumer insights, and sales data to support brand and commercial decisions.
• Communication and collaboration skills to work effectively with cross-functional teams, agencies, and stakeholders, with strong presentation and interpersonal abilities.
• Digital and media familiarity, including understanding of digital marketing, social media, and media planning principles to support integrated brand activities.
• Project management and organizational skills to handle multiple initiatives, timelines, and budgets with attention to detail and follow-through.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
• Proficiency in MS Office (especially Excel and PowerPoint); experience with data or analytics tools is an advantage.
• Demonstrated initiative, creativity, and a consumer-centric mindset, with the ability to work both independently and as part of a team.
• Fluency in English; proficiency in additional local languages is