Associate Director – Brand Management
Company: Myntra (Bangalore, India)
Experience Required: 12+ Years
Core Role
- Primary Focus: Responsible for overall strategy, brand management, and driving core business outcomes.
- Scope: Full-spectrum business ownership—covering operating plan development, financial planning, range planning, P&L management, inventory management, and sales execution.
Key Responsibilities
1. Business & Category Planning
- Operating Plans: Formulate Annual Operating Plans (AOP) covering revenue, margin, and discounts, alongside Monthly Operating Plans.
- Growth Strategy: Define category- and brand-specific growth roadmaps.
- Financial Planning: Lead P&L planning at both the brand and category levels.
2. Range, Assortment & OTB Planning
- Product Mapping: Execute product category-to-brand mapping.
- Assortment Strategy: Utilize data analysis and insights to plan option width and depth.
- OTB & Season Planning: Lead Open-To-Buy (OTB) seasonal planning at the brand-category level.
- Inventory Optimization: Size bets, manage range-level inventory, and implement forecasting strategies to maximize profitability.
- Market Intelligence: Conduct competitive research and market analysis.
3. Sales & Inventory Management
- Inventory Control: Plan category inventory flow and track Days on Hand (DOH).
- Category Health: Oversee Sell-Through Rates (STRs), inventory ageing, and the portfolio mix (Core vs. Fashion); execute course corrections as needed.
- Execution: Lead monthly sales execution in coordination with sales and marketing teams while tracking standard P&L metrics.
4. Cross-Functional Leadership & Projects
- Stakeholder Alignment: Partner with buying, sourcing, brand, sales, and planning teams to deliver on business targets.
- Strategic Initiatives: Drive projects across the value chain (supply chain, planning, sales) to boost growth, process efficiency, and profitability.
Key Requirements & Qualifications
- Experience: 12+ years in Category and Brand Management.
- Domain Focus: Background in fashion retail or brand management (experience in Menswear preferred).
- Analytical Capability: High business acumen with strong numerical, data-interpretation, and problem-solving skills.
- Soft Skills: Proven ability to manage complex, cross-functional stakeholder relationships.
