What You Will Expect:
To lead AIA Malaysia's national recruitment strategy focused on attracting high-calibre agent talent from the banking and financial services industry. This role is pivotal in building a sustainable pipeline of elite agency professionals by leveraging industry insights, digital tools, and strategic partnerships. The incumbent will act as a recruitment strategist and performance enabler, aligning talent acquisition efforts with AIA's growth ambitions and agency transformation agenda.
What You Will Do:
Strategic Life Planner Recruitment & Agency Talent Attraction
- Design and execute targeted recruitment strategies to attract banking and FI professionals into AIA's Elite Academy.
- Develop agent profiling and segmentation models based on banking experience, sales performance, and career aspirations.
- Build and manage a recruitment funnel that converts high-potential financial professionals into productive agency leaders.
Stakeholder Engagement & Relationship Building
- Partner with regional agency leaders, recruiters, and distribution teams to drive recruitment campaigns focused on financial industry/ banking talent pools.
- Engage with external stakeholders (e.g., ex-bankers, financial advisors, career coaches, industry direct appointment leaders) to build referral networks and talent pipelines.
- Conduct strategic planning sessions with agency leaders to align recruitment goals with sales and market expansion targets.
Performance Enablement & Operational Excellence
- Set key strategies and goals to achieve sales & recruitment development and profitability objectives – number of new recruit, new recruit active number, number of unique recruiter, number of active unique recruiter, ANP per new agent productivity, leads referral & conversion, new leaders promotion, monitor and review these in order to ensure targets are met.
- Support onboarding and early-stage development of ex-bankers transitioning into agency roles, ensuring high activation and retention.
- Lead change management for recruitment systems and processes, ensuring smooth implementation and stakeholder communication.
- Build future leader pipeline.
Digital Transformation & Brand Positioning
- Champion digital tools (e.g. AI Role Play, iCari, ALPA, new agent dashboards) to manage activation, productivity, recruitment and enhance the reporting to track both sales & recruitment performance.
- Direct digital marketing efforts (e.g., social media campaigns, video testimonials) to position AIA as a top career destination for banking professionals.
- Innovate recruitment content and virtual onboarding experiences tailored to the expectations of banking and FI talent.
What You Will Need:
- Bachelor's or Master's degree in Banking & Finance, Business, Marketing, HR, or related fields from a reputable university.
- Minimum 10 years in agency recruitment/ agency distribution, with 5 years in leadership roles (insurance/ financial services preferred).
- Expertise in performance management systems, BI tools (e.g., Power BI), and CRM platforms.
- Advanced proficiency in MS Office (Excel modelling, PowerPoint storytelling).
- Proven success in sales/ recruitment/ marketing, and data analytics.
- Deep understanding of insurance agency dynamics, commission structures, and regulatory landscapes in Malaysia.
- Balances big-picture thinking with meticulous execution; anticipates market shifts and pivots strategies proactively.
- Articulate in public speaking/presentations; adept at persuading stakeholders and resolving conflicts diplomatically.
- Decisive under pressure; uses data to diagnose root causes and design scalable solutions.
- Thrives in fast-paced environments; coaches teams through change while maintaining morale and accountability.
- Builds cross-functional trust; champions win-win initiatives that align recruitment with sales/ business goals.
- Willingness to travel nationally for stakeholder meetings, agency audits, and regional workshops.
