Associate Manager - Marketing

The role of LCCI Marketing Associate provides an opportunity to work along with Consumer Task Force in delivering exceptional experiences for people taking and prescribing our medicines.

The Associate will create, Update, maintain, and manage marketing tactics in the Veeva Vault Promotional Materials (VVPM) system by leveraging the expertise in process knowledge. The Marketing Associate will also partner with marketing operations, brand team, and medical, legal, regulatory (MLR) reviewers to ensure quality, speed, value and compliance throughout the Materials Lifecycle. The Marketing Associate is expected to collaborate across all Business units with partnership mindset and help in achieving Brand s goals. The Associate is also expected to be a creative problem solver so that processes can be executed more efficiently. Also, the Associate will actively participate in shared learnings and best practices across the team and the consumer platform, enabling knowledge sharing, building and innovation. The Associate will also extend support in Annual Claims Assessments, Periodic Reviews/Reapprovals and label updates by being flexible during any critical business needs.

PRIMARY SKILLS REQUIRED

• Veeva Vault Promo Mats (VVPM) tools and process
• Customer Information Quality (CIQ) understanding
• Project Management practice

The associate would be involved in consumer marketing and would be expected (but not limited to) to work primarily on the below areas of scope. The associate would also be required to work closely with MPO/ Editors/ EL in the LMS team.

• Create Project Initiation Documents (Initiation Checklist, Read me, Create Inventory Checklist in Print)
• Communicate Content is Lock for promotional pieces
• Conduct Tactic review and execute Marketing Decision Rights for Annotations on Veeva Vault Promo Mats (VVPM)
• Determine if Tactics need reapproval or withdrawal from Market
• Review tactic timelines
• Contact MLRO for consult on tactics or claims if Needed
• Manage any Regulatory-Initiated Event leading to tactics update or withdrawal
• Populate Key Content Template for claims approval/updates when needed
• Approve Regulatory-Initiated Discontinuation Plan
• Lead Project Initiation calls with stakeholders
• Approve Responsible Party Destruction Notice
• Lead Annual Claim assessments

Key Objectives/Deliverables:

• Objective 1: Operations Support (70%)

Marketing Operations Integration Project Implementation Tactic Development

Actively participate in Cross Business Unit weekly calls for updates, improvements and shared learnings

Responsible for understanding, implementing and adhering to company policies, processes and external obligations wherever applicable

Serve as Lilly Website Owner for EWI websites.

Responsibilities of the Lilly Website Owner include:

- Understand website content and its related items (Claims, References, Image rights, Business supporting Documents (BSDs) etc.)

- Ensuring development and maintenance is performed in accordance with procedures

- Collaborating cross-functionally with brand partners, Lilly EWI (Enterprise Website Initiative) and Paid Search colleagues

Know Lilly s processes, brand strategies and tactics, and support on-going maintenance of marketing materials in collaboration with U.S. Brand Team

Track all tactic related communications and activities in team trackers

Understand Lilly s culture, organizational structure, roles and practices

Responsible for on-going label change maintenance for brand tactics

Show knowledge of systems, software and tools

Responsible for on-going reapprovals and re-orders for brand tactics

Actively participate in deviation investigations and contribute to continuous improvement efforts, as need arise

Have a thorough understating of Lillys Quality processes and must be capable of understanding and applying these processes and requirements when executing their role

• Objective 2: Brand Strategy Support (30%)

Customer Experience Message / Creative Development Tactic Assessment /Message management

Provide input and help to create the direction for a positive customer experience

Support selection of message in partnership with brand team and Lilly Marketing Studios or external agency and Lilly Market Research (LMR), as needed

Monitor performance of customer tactics via performance metrics determined by brand and agency

Understand all customer insights and identify integration Moments of Truth (MOTs) and issues /opportunities

Actively participate in agency-led development of creative platform, review and recommend revisions to the project brief and the creative expression of creative platform as appropriate

Monitor metrics, adjusting message / tactics, as needed

Participate in development of customer council required elements and materials

Develop measurement plan for tactics in area of responsibility. (May partner with Analytics / Lilly Market Research, as well as internal and agency partners (e.g. Lilly paid search team), to design and oversee implementation of the measurement plan.)

Assess major tactics and devise acceleration or course corrections, as needed to achieve / exceed planned results

Minimum Experience/Personal Skill Requirements:

• Experience/Knowledge of Lilly Marketing Studios and its stakeholders
• For Sr Specialist at least 18 months in your current role
• For Executive Specialist at least 12 months in your current role
• Demonstrated ability to be both accountable and adaptable
• Proven ability to be an agile learner who s proactive and collaborative on a daily basis
• Strong spoken and written communication skills
• Demonstrated ability to be stress-tolerant under a variety of work conditions
• Proven analytical skills with strong attention to detail
• Able to influence, collaborate and work effectively on a team

Additional Preferences:

• Compliant, with a passion for quality and continuous improvement
• Proven planning, organizational and problem-solving skills
• Experience working with agencies / external partner vendors
• Ability to work within a team and as a strong team player

Other Information:

• Some travel required (0-10%)

Role: Marketing Manager

Industry Type: Pharmaceutical & Life Sciences

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Marketing

Education

UG: Any Graduate

PG: Any Postgraduate