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Lazada

Associate/ Senior Associate, Affiliate Marketing (KOL Partnership/ Business Development)

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  • Posted 16 hours ago
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Job Description

Affiliate Marketing Operations:

  1. Manage and oversee the company's affiliate marketing channels, ensuring growth, compliance, and scalability.
  2. Monitor daily affiliate performance, ROI, and traffic to ensure alignment with company goals and KPIs.
  3. Optimize the performance of affiliate marketing campaigns by analyzing data and refining strategies.
  4. Drive affiliate growth by onboarding new affiliates and strengthening partnerships with existing affiliates.

Affiliate Relationship Management:

  1. Build strong relationships with affiliate partners by maintaining consistent communication through email, chat, and calls.
  2. Develop initiatives such as incentive/bonus programs, exclusive offers, and bonuses to increase affiliate motivation and performance.
  3. Provide affiliates with marketing resources, tools, and support to help them improve performance.

Affiliate Partnership Expansion:

  1. Identify, qualify, and onboard new high-value affiliates, influencers, and strategic partners.
  2. Develop business relationships with agencies, content creators, and other affiliate networks to expand the program's reach.
  3. Negotiate affiliate programs, commission structures, and partnership terms to ensure mutual benefit.

Job Requirements:

  1. Bachelor's degree in Marketing, Business Administration, or a related field.
  2. Above 5 years of experience in affiliate marketing, with a proven track record of driving successful campaigns in the e-commerce industry.
  3. Solid understanding of digital marketing channels and the ability to analyze campaign data to inform decision-making.
  4. Strong networking and negotiation skills, with the ability to establish and maintain relationships with key partners.
  5. Familiarity with affiliate marketing tools and platforms, tracking dashboards & data analytics excel skills
  6. Excellent communication and project management skills, capable of working in a fast-paced, cross-functional environment.

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About Company

Job ID: 146904827

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