Associate/Senior Associate, Global Esports Marketing

Garena

Singapore

1-3 Years

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Posted 2 months ago
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Job Description

Job Description

Execute end-to-end content production series for regional and global esports events, delivering engaging content for global esports audiences.
Manage official global esports social media channels to drive fan growth and strengthen community relationships.
Develop and execute engaging content strategies, live activations, and interactive campaigns to maximize fan participation and brand sentiment across global social media channels including TikTok, YouTube and Instagram.
Support PR efforts by collaborating with the internal PR team to draft press releases, develop media kits, and support media outreach to secure positive coverage.

Job Requirements

Bachelor's degree in any field.
Minimum 1 year of relevant experience in esports, gaming, or digital marketing roles, preferably with experience working on global campaigns or across multiple regions preferred.
Willingness to work flexible hours, including evenings and weekends, as required by tournament schedules. This role may involve frequent regional travel to various countries for work-related assignments.
Demonstrated success in building and managing communities in the gaming/esports sector.
Strong capabilities in campaign planning, content creation, and community management.
Proficiency in social media management and analytics tools.
Good understanding of the Battle Royale genre and its competitive esports ecosystem.
Ability to independently execute content creation on social media channels.
Experience working in global or cross-regional esports tournaments is highly preferred.

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About Company

GarenaJob Source: www.linkedin.com

Job ID: 145685373

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Last Updated: 02-06-2026 07:12:07 AM

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