About Klook
We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler. Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination. We operate a mobile-first, curated platform featuring diverse experiences across global destinations. Do you share our belief in the wonders of travel Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook. We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:
- Customer First
- Push Boundaries
- Critical Thinking
- Build for Scale
- Less is More
- Win as One
We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution Join us!
Role Overview
- Role Title: Associate, Brand, Social & Content (English and Chinese)
- Function: Marketing
- Seniority Level: Entry level Employment Type: Full time
What You'll Do
Content Strategy and Creation
- Own the Content Calendar: Plan and execute a social media content calendar across Facebook, Instagram, TikTok, and XiaoHongShu to enhance engagement, increase followers, and build a strong online presence, with a priority focus on English content and a secondary focus on Chinese content.
- End-to-End Content Creation: Conceptualize, film, edit, and publish short-form video including captions, subtitles, voiceovers and static content.
- Storytelling and Copywriting: Write engaging, platform-native captions and narratives that resonate with local audiences, while working on new and existing Chinese blogs, and translating copy where needed.
- Trend Adaptation: Monitor global and local trends and localise them into culturally relevant, on-brand content for the Malaysian audience, brainstorming marketing ideas and creating initiatives in line with ongoing campaigns and festive seasons where relevant.
- Creative Collaboration: Partner with designers and videographers for larger campaigns while being able to independently create mobile-first content.
Community and Engagement
- Community Management: Actively engage with followers, responding to comments and conversations to build a loyal community.
- Trend Hijacking: Spot opportunities in real time and create timely content that taps into what people are talking about.
Performance and Analytics
- Growth-Driven Execution: Take ownership of growing our social channels through content experimentation and iteration.
- Data-Driven Optimization: Track and analyze performance for social media (views, engagement, shares, conversions) and blogs, continuously refining content strategy.
- Reporting: Share clear, actionable insights and recommendations based on performance data.
What You'll Need
- 1–2 years of experience in social media, content creation, or community management (travel, lifestyle, or consumer brands preferred). Fresh graduates with a strong portfolio are welcome.
- Strong content creation skills, including shooting, editing, and producing mobile-first videos using tools like CapCut, plus basic design skills with Canva.
- Excellent copywriting skills, with the ability to leverage AI to enhance content.
- Strong understanding of TikTok, Instagram, Facebook, and XiaoHongShu, including trends, platform best practices, and social SEO.
- Strong written and spoken English & Mandarin.
- Data-driven mindset with the ability to analyse content performance and optimise accordingly.
- Creator-first: Comfortable on camera and passionate about creating engaging content.
- Fast & agile: Able to react quickly to trends in a dynamic environment.
- Proactive & hands-on: Takes ownership and thrives in a startup culture.
- Positive team player: Collaborative, self-motivated, and willing to travel for content creation when needed.
What You'll Get
- A rare chance to build a global travel and leisure brand with a long runway of opportunities ahead
- An environment that values and supports your growth, including shared gear to shoot content with
- Ownership of projects with real impact
- No boredom! Every day is a new exciting challenge
Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We're dedicated to creating a welcoming and supportive culture where everyone belongs. Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (Agency). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes. An Agency must obtain advance written approval from Klook's Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing. 
