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Responsibilities
List the responsibilities that must be achieved and major activities that are to be carried out in order to achieve the key result areas:
- Manage selected cards product assigned - premium/mass affluent/mass card.
- To assist the product team in developing new card products, revitalization of current value proposition to ensure the Bank's cards product is aligned to industry or better than industry.
- Prepare approval papers in both memo format and presentation deck and manage marketing programs /campaign for credit card products and partnership.
- Assist and coordinate end-to-end product development /management from pre-launch, launch and post launch inclusive key strategies, marketing activities and launch event.
- Liaise, communicate and be guided to relevant partners, internal and external regulatory requirement when it comes to Cards Product.
- Drive acquisition campaigns and work closely with sales team to ensure Cards Business acquisition target is achieved.
- Review the guide when it comes to marketing programs, materials and review SOP updates related to units manual from time to time.
- Ensure compliance with BNM, cards schemes and the Bank's guidelines and requirements including marketing programs / campaign for credit card products /partnership.
- Ensure product information and collaterals are accurate and up to date at all relevant communication channels.
- Contribute to concise communication materials with strong verbal and written communications such as deck-writing / presentation skills.
- Conduct competitors analysis to keep abreast with market /industry.
