Company Description
CuriousCore is a workforce transformation partner specialising in building technology capabilities to help organizations achieve their digital ambitions. Through practitioner-led programs in areas like Product, UX, Design Thinking, and Generative AI, CuriousCore equips business leaders and teams to improve workflows and execution in digitally driven environments. Operating in Singapore and Malaysia, the company supports both corporate and public sector clients in achieving measurable performance improvements. CuriousCore is accredited by SkillsFuture Singapore and certified by HRD Corp, ensuring high standards in its training and initiatives.
Role Description
This is a full-time hybrid role for a B2B Marketing (Demand Gen) Manager based in Johor Bahru, with the flexibility for some remote work. The role involves developing and executing marketing strategies, conducting market research to identify trends, and driving demand generation campaigns. Day-to-day responsibilities include collaborating with sales and customer service teams to align marketing efforts, optimizing campaigns for lead acquisition, and analysing data to inform marketing initiatives.
Qualifications
- ICP and account strategy: Can define target segments, buyer personas, buying triggers, and account lists. Exercises resourcefulness and creativity.
- Campaign design: Can build campaigns around pain points like AI adoption, workforce productivity, skills transformation, and change management.
- Outbound literacy: Comfortable with LinkedIn, email sequences, webinars, partner campaigns, and direct account outreach. (Preference for online execution)
- Content-to-pipeline thinking: Can turn whitepapers, diagnostics, workshops, case studies, and events into leads. Work with our content designer and an AI agent.
- CRM discipline: Understands lifecycle stages, lead scoring, attribution, follow-up SLAs, and reporting. Have done lead enhancement either using AI or tools.
- Sales alignment: Works closely with you or a sales hire to improve conversion, not just generate MQLs. Non-slio (us vs them) mentality.
- Copy and positioning: Can write sharp B2B copy or at least brief it well.
- Experimentation mindset: Can run small tests weekly and kill weak channels quickly.
- Experience in B2B marketing or demand generation is highly desirable
- AI fluent in working on marketing use cases, including reporting.
- Proficiency with marketing tools, CRM platforms, or analytics tools is a plus
- Bachelor's degree in Marketing, Communications, Business, or a related field
Other Benefits
- Work Laptop provided (on-loan)
- 500 MYR WFH budget (one-time after probation)
- 150 MYR/mth Medical Cover
- 150 MYR/mth Transport and Mobile Allowance
- Access to free courses from CuriousCore and CC Learning Partners
- 1500 MYR per year learning budget for external courses
- 14 days paid annual leave + 4 days self-care leave
- 14 days paid sick leave
- All other leaves as per Malaysia law based on State of Selangor
- Hybrid work environment (Twice Weekly office travel to SG for meetings, WFH on other days)
