Beauty Advisor Leader (Watson Malaysia)

Work Location: Selected premium Watsons stores across Klang Valley

Locations may include: Pavilion KL, TRX, Mid Valley, 1 Utama, IOI City Mall, Sunway Pyramid and other flagship/high-traffic locations

About the Role

We are looking for a Beauty Advisor Leader to lead and support our in-store Beauty Advisor team across selected premium Watsons locations in Klang Valley. You would be directly working for GMEELAN and not Watsons.

This is a brand-side leadership position, not a Watsons employee role. You will be responsible for driving store sales performance, maintaining excellent customer service and brand standards, coaching Beauty Advisors, and working closely with both the brand team and Watsons store management.

The ideal candidate is passionate about beauty, skincare and cosmetics, has strong retail sales experience, and is confident leading a team in a fast-paced retail environment.

Key Responsibilities

1. Team Leadership & People Management

• Lead, coach and motivate a team of Beauty Advisors to achieve individual and store-level sales targets.
• Set daily and monthly sales priorities and monitor team performance against KPIs.
• Conduct regular coaching and on-the-job training to improve product knowledge, selling skills and customer engagement.
• Support new Beauty Advisors with onboarding, product training and in-store guidance.
• Monitor attendance, punctuality, grooming and overall staff discipline.
• Provide regular performance feedback and escalate performance or operational issues when required.
• Build a positive, professional and customer-focused team culture.

2. Sales & Business Performance

• Take ownership of daily, weekly and monthly sales performance for assigned stores.
• Drive customer engagement, product demonstrations, consultations and sales conversion.
• Analyze sales performance and identify opportunities to improve revenue and conversion.
• Lead the team during peak periods, promotional campaigns and major retail events.
• Develop practical sales approaches to increase basket size, repeat purchases and product penetration.
• Ensure the team consistently achieves or exceeds assigned sales targets.

3. Customer Experience & Beauty Consultation

• Deliver professional skincare, makeup and personal care consultations to customers.
• Conduct skin analysis, product demonstrations and makeup trials where applicable.
• Understand customer needs and recommend suitable products based on their concerns, preferences and budget.
• Handle customer enquiries and complaints professionally and ensure a high-quality shopping experience.
• Lead by example and demonstrate excellent customer engagement and selling techniques.

4. Store & Brand Standards

• Ensure Beauty Advisors maintain professional grooming, appearance and service standards at all times.
• Ensure brand counters and displays are clean, organized, fully stocked and visually aligned with brand guidelines.
• Monitor tester/sample availability, product replenishment and stock conditions.
• Conduct regular store checks and ensure all merchandising and promotional materials are properly displayed.
• Monitor out-of-stock products and coordinate replenishment with relevant teams.

5. Watsons & Store Management Coordination

• Maintain strong working relationships with Watsons Store Managers and retail staff.
• Coordinate with store management on promotions, member events, stocktakes and daily operational matters.
• Ensure the Beauty Advisor team follows both brand requirements and store operating procedures.
• Support smooth execution of in-store campaigns, launches and promotional activities.
• Resolve day-to-day operational issues between the brand team and store team where required.

6. Promotions & Campaign Execution

• Lead the team in executing major promotional periods, including:
• Chinese New Year
• Hari Raya / Eid al-Fitr
• Mid-Year Sales
• 9.9 / 10.10 / 11.11 / 12.12 campaigns
• Christmas
• Brand launches and special events
• Ensure promotional mechanics, bundles, gifts-with-purchase and campaign messaging are properly communicated to customers.
• Maximize sales opportunities during high-traffic periods.
• Ensure all promotional activities comply with brand and Watsons requirements.

7. Reporting & Market Insights

• Prepare regular sales and store performance updates.
• Monitor customer feedback, product demand and common customer concerns.
• Track competitor activities, promotions and merchandising within the store.
• Share frontline market insights with the brand/retail operations team.
• Identify opportunities and recommend actions to improve store performance.

Requirements

• Minimum SPM qualification; Diploma or equivalent qualification is an advantage.
• 2–4 years of experience in beauty retail, cosmetics, skincare, personal care or FMCG retail.
• Previous experience as a Senior Beauty Advisor, BA Leader, Beauty Supervisor, Retail Supervisor, Counter Manager or similar leadership role is highly preferred.
• Experience working in Watsons, Guardian, Sephora, department stores, beauty counters or branded retail environments is an advantage.
• Proven experience in achieving and managing sales targets and KPIs.
• Strong coaching, team leadership and people management skills.
• Good knowledge of skincare, cosmetics and beauty products.
• Strong customer service and communication skills.
• Fluent in Bahasa Malaysia and English. Mandarin/Chinese communication skills are an added advantage.
• Comfortable working on retail shift schedules, weekends and public holidays.
• Professional appearance, confident personality and strong interpersonal skills.
• Able to work independently while coordinating effectively with both the brand and retail store teams.
• Highly responsible, proactive, target-driven and able to perform under pressure.