Customer Advocacy: Champion the customer's voice within the organization, informed by a deep understanding of behavioral psychology. Act as the primary advocate for the customer and end user, ensuring their needs and expectations are at the forefront of the overall customer experience.
Behavioral Psychology Analysis: Apply principles of behavioral psychology to conduct in-depth analysis of customer behavior patterns, preferences, and pain points through data analysis, surveys, and user research. Translate insights into actionable recommendations.
Product Enhancements: Collaborate with cross-functional teams, including product managers and developers to provide recommendations for product improvements based on your analysis. Ensure that products resonate with the underlying behavior of our users.
UI/UX Optimization: Evaluate and enhance UI/UX by identifying usability issues, conducting usability tests and proposing design improvements to ensure a seamless and user-centric digital experience across the group.
Marketing Strategy: Work closely with marketing teams to develop data-driven marketing strategies rooted in an understanding of customer behavior. Provide input on target audience segmentation, messaging, and campaign optimization to maximize customer engagement
Customer Communications: Serve as a bridge between customers and internal teams, utilizing insights from behavioral psychology. Collect and synthesize customer feedback, and communicate insights to multiple teams and senior management to guide strategy decision-making across multiple teams
Continuous Learning: Stay updated on industry trends, behavioral science, and technological advancements, with a focus on behavioral psychology. Apply this knowledge to deepen our understanding of customers and enhance engagement strategies.
Requirements:
Bachelor's degree in Behavioral Psychology, Marketing, Business, or a related field; Master's degree preferred.
Proven experience as a Behavioral Specialist or similar role in a fast-growing tech company, with a strong track record of being a staunch advocate for the customer and end user.
Proficiency in data analysis and familiarity with data analytics tools such as Google Analytics or similar.
Excellent communication & stakeholder management skills, including the ability to convey complex insights to non-technical stakeholders across the group.
Strong project management skills, with the ability to handle multiple tasks and priorities simultaneously. Knowledge of UI/UX principles and usability testing methodologies.
Ability to thrive in a corporate environment, balancing the agility of a tech company with the structured process of a large corporation.
Familiarity with the financial industry, trends, best practices, and regulatory environments a plus.
