Primary Objective
Manage a retail branch that caters to all retail and commercial market segments offering a wide range of products and services in a high growth area
- Provide leadership and management to the branch sales and operations teams to deliver the annual sales, growth targets, branch MOP/PBT
- Responsible for all loans/financing, wealth, bancassurance, deposit products and capital market products, particularly investment products Strategy and Planning
- Develop, implement and manage the branch sales and operations plan to achieve the branch target Sales Management
- Set, review and communicate sales targets to all levels of staff across the branch
- Review weekly sales targets/activities and identify the need for coaching and direction to ensure targets are met
- Maintain awareness of competitor activity and industry best practices
- Ensure cross selling (consumer to SME and vice versa) and deep selling (customer PHR) and product neutral selling (between conventional and Islamic products)
- Approve quality credits as per approving matrix
- Develop and maintain network of business contacts with Affluent/HNI and SME customers People Management
- Promote the core values of the Bank
- Empowered to hire, propose promotion and termination of staff, propose salary increment and adjustment for staff as per HR approving matrix
- To adequately train and develop branch staff Customer Service Management
- Ensure clear customer focus high customer service standard, in line with the quality and standards set by the Bank
- Resolve customers complaints and attend to requests in a timely manner Compliance
- Ensure no adverse reports on the Branch audit findings
- Ensure compliance of policies and procedures set by the Bank
