Primary Objective
Manage a retail branch that caters to all retail and commercial market segments offering a wide range of products and services in a high growth area
- Provide leadership and management to the branch sales and operations teams to deliver the annual sales, growth targets, branch MOP/PBT
- Responsible for all loans/financing, wealth, bancassurance, deposit products and capital market products, particularly investment products
Strategy and Planning
Develop, implement and manage the branch sales and operations plan to achieve the branch target
Sales Management
Set, review and communicate sales targets to all levels of staff across the branch
Review weekly sales targets/activities and identify the need for coaching and direction to ensure targets are met
Maintain awareness of competitor activity and industry best practices
Ensure cross selling (consumer to SME and vice versa) and deep selling (customer PHR) and product neutral selling (between conventional and Islamic products)
Approve quality credits as per approving matrix
Develop and maintain network of business contacts with Affluent/HNI and SME customers
People Management
Promote the core values of the Bank
Empowered to hire, propose promotion and termination of staff, propose salary increment and adjustment for staff as per HR approving matrix
To adequately train and develop branch staff
Customer Service Management
Ensure clear customer focus high customer service standard, in line with the quality and standards set by the Bank
Resolve customers complaints and attend to requests in a timely manner
Compliance
Ensure no adverse reports on the Branch audit findings
Ensure compliance of olicies and procedures set by the Bank
